Channels

Meaningful connections between brands and audiences at scale

Thoughtfully engage audiences throughout their daily experiences. We provide access to premium inventory beyond Amazon through direct publisher integrations, helping your brand seamlessly extend reach to where your audience spends their time.

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channels

Unparalleled reach across our brand safe channels

Tell your brand story in Amazon stores online and offline

From online browsing and shopping to physical stores, such as Whole Foods, we help you engage audiences throughout their shopping journey.

Feature your brand alongside premium content

Expand your reach with Streaming TV ads that show up in award-winning shows and movies on Prime Video.

Get in the game with live sports

Join superfans around the world for Thursday Night Football, Premier League, UEFA Champions League, and more, on Prime Video.

Connect your brand with the right creator

From gaming to e-sports to music, plug in to the world’s most vibrant, interactive livestreaming community.

Reach more than 250 million monthly visitors worldwide

Advertise on IMDb and reach highly engaged entertainment fans within a trusted and brand-safe environment.

Speak where audiences are really listening across Amazon Music, Alexa, and beyond

Connect with audiences while they listen to their favorite artists, catch up on the news, or binge a compelling podcast.

Reach Amazon Business shoppers and capture B2B growth

Advertising on Amazon Business can help connect you with organizations buying for their operations.

Reach streaming audiences at scale

Fire TV ads help you reach streaming audiences with premium video and display ads as they decide what to watch, turning attention into measurable results.

Expand your reach across premium video, display, and audio without hidden fees

Amazon Publisher Direct provides Amazon Ads buyers with direct and reserved access to thousands of publishers and helps bring buyers and sellers closer together to deliver a simple and transparent supply chain.

FAQs

What are marketing channels?

Marketing channels are mediums that marketers can access to advertise their product or brand. Marketing channels include a variety of destinations where audiences spend their time, such as streaming TV and audio apps, or in stores where audiences are browsing and shopping.

What is the purpose of a marketing channel?

Marketing channels enable advertisers to deliver information about your product or brand to audiences. This helps you reach customers and meet your business or campaign goals.