Guide
Prime Day 2026: Advanced strategies to help drive business growth
Explore advertising approaches that help differentiate your brand during Prime Day. Learn ways to showcase your products effectively and create shopping experiences that drive business growth.
In 2025, Prime members worldwide purchased more items than any previous Prime Day event. Independent sellers—most of which are small and medium-sized businesses—achieved record sales.
This guide provides actionable strategies to help you stand out during Prime Day 2026 and make the most of the increased traffic.
Building your Prime Day advertising strategy
Advertisers saw an increase of 137% in sales using Sponsored Products, Sponsored Brands, and display ads during Prime Day when compared to average category growth.1
Showcase your top products
Launch Sponsored Products campaigns for your high-performing items and products with deals. Review performance in real time and optimize bids during peak hours. Focus on products with strong detail pages to help increase c