Audio ads
Amazon audio ads help brands reach and engage audiences during listening moments across premium audio content, including first-party Amazon Music ad-supported tier and third-party Amazon Publisher Services, on desktop, mobile, tablet, connected TV, and smart speakers devices (e.g. Echo, third-party Alexa-enabled devices, and Fire TV). Amazon Ads also offers interactive audio ads which lets listeners simply reply by voice to an Alexa call-to-action within the ad to take actions, such as adding an item to their shopping cart, setting a reminder on their Alexa-enabled device, requesting an email with more information, or engage in a more customized voice experience with branded experiences with Alexa.
Standard audio ads experience
These are 10 to 30 second ads, with a companion banner image that appears on screened devices (clickable only on desktop, mobile, and tablet devices).
Interactive audio ads experience
These are audio ad creatives on Amazon Music ad-supported tier which include an Alexa call-to-action for listeners to engage with that ad using their voice. When listeners hear an interactive audio ad they’re interested in on an Alexa-enabled device, they can add products to their shopping cart, set reminders on their Alexa-enabled device, or receive follow-up information via email or push notification. The experience is simple, frictionless for customers to engage with audio ads when they want to after hearing an ad. Interactive audio ads support the same creative and banner specifications as standard audio ads, they simply add voice interactive capabilities.
Asset specifications
Advertisers can e