mEASUREMENT AND ANALYTICS
Amazon Attribution
Your non-Amazon campaigns, measured.
With Amazon Attribution measurement, you can measure and optimize how non-Amazon marketing strategies help customers discover, consider, and purchase your products on Amazon.
How does Amazon Attribution work?
Amazon Attribution is a free, advertising and analytics measurement solution that provides insight into the on-Amazon impact of your marketing strategies across non-Amazon channels including search, social, display, video, email, affiliate/influencer campaigns, etc.
Measure
Understand the impact of your cross-channel digital marketing activities.
Optimize
Make in-flight optimizations using on-demand advertising analytics to help maximize impact and ensure efficiency.
Plan
Identify which media channel is most effective at driving advertiser objectives and return on investment.
Who can use Amazon Attribution?
Amazon Attribution can be used by all eligible vendors, sellers, registered brand owners, and Kindle Direct Publishing (KDP) authors that are part of the advertising console, and who sell in the Amazon store. Eligible sellers and vendors can access Amazon Attribution measurement through either the self-service console or tool providers integrated with the Amazon Ads API.
Benefits of Amazon Attribution
While Amazon Ads helps drive consideration for your brand and products across multiple touchpoints, we know there are a number of non-Amazon channels that also play key roles in the shopping journey. Using these advertising analytics and insights, you can optimize and plan your digital strategy based on what you know resonates with your customers and drives value for your brand on Amazon.
Drive efficient marketing outcomes
Amazon Attribution provides visibility into the performance and efficiency of your Amazon marketing campaigns, allowing you to optimize for maximum return on investment, and driving valuable business outcomes for your brand.
