Datma Product Tracking & CR

Track conversion rates, views, collections and store events with AI-powered analytics. No setup.

Datma Analytics gives Shopify brands a complete commercial view of storefront performance. Combine Shopify pixel tracking with backend store data to analyze shopper behavior, products, collections, customers, sessions, attributed revenue, and conversion trends. Built for growing DTC brands that want Shopify-native analytics without the complexity of traditional BI tools.

• Understand which products attract attention and drive revenue.
• Measure how collections contribute to revenue and shopper discovery.
• Capture storefront shopper behavior using Shopify pixel tracking.
• View performance across multiple Shopify stores from one workspace.
• Use AI to explore analytics faster.