Birthday Email Marketing

Birthday Email Marketing

Pricing
Free plan available. Free trial available.
Rating
5.0 (5)
Developer
New craft

Drive loyalty & sales! Send automated birthday emails & discounts to delight customers. Easy setup.

Happy Birthday App transforms birthdays into powerful sales moments. Automate personalized emails and discounts that boost loyalty and repeat purchases. Collect birthdays seamlessly at checkout or via branded landing pages. Customize email templates to match your brand and configure targeted offers for every customer segment. With advanced multi-language support, your customers receive birthday messages in their own language, making every celebration feel personal, effortless, and unforgettable!

Happy Birthday App transforms birthdays into powerful sales moments. Automate personalized emails and discounts that boost loyalty and repeat purchases. Collect birthdays seamlessly at checkout or via branded landing pages. Customize email templates to match your brand and configure targeted offers for every customer segment. With advanced multi-language support, your customers receive birthday messages in their own language, making every celebration feel personal, effortless, and unforgettable! more
  • Automated Birthday Emails: Send personalized birthday greetings automatically.
  • Flexible Birthday Collection: Collect dates via checkout or custom landing page
  • Multi-Language Email Templates: Customize on-brand emails with easy editor
  • Birthday Discount Codes: Automatically send unique discount codes for birthdays.
  • Smart Sending Rules: Control when emails are sent (before/on birthday)

Languages

English

Works with

Pricing

Free

Free

Features

  • 50 subscribers

Starter

$15 / month

or $150/year and save 17%

Features

  • Up to 5,000 birthday club subscribers
  • Capture at checkout & post purchase
  • Custom signup pages for easy join
  • Automated birthday & reminder emails
  • Boost repeat sales with birthday offers
  • Sync birthdays from customer metafield

7-day free trial

Growth

$25 / month

or $250/year and save 17%

Features

  • Everyting from the starter plan
  • Up to 20,000 birthday club subscribers

7-day free trial

Professional

$40 / month

or $400/year and save 17%

Features

  • Everyting from the growth plan
  • Up to 50,000 birthday club subscribers
  • Multi-Language Email Templates

7-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.

Reviews (5)

Overall rating
5
Counts per rating level
  • 100% of ratings are 5 stars
  • 0% of ratings are 4 stars
  • 0% of ratings are 3 stars
  • 0% of ratings are 2 stars
  • 0% of ratings are 1 stars
Edited May 16, 2026

UPDATE:
The developer implemented the requested features, and did so very quickly. We are extremely grateful to him; this is a matter of survival for our company. We want to promote a birthday promotion, and for our most loyal customers whose birthdays are just around the corner, without this feature there would be nothing to promote. Summary: the module has now been updated as we requested, and I think it will be useful to other users too. To the developer: 10 out of 5 ))) and a huge thank you!
____________________
This is a great app; it’s just missing one feature to be perfect. We’ve set it up to send the main email (a birthday email with a promo code) 7 days before the birthday. If a person registers less than 7 days in advance, they won’t receive the birthday email. For example, today is May 4, and they submitted a request stating that their birthday is on May 6.
So, he won’t receive a birthday email. He’ll only receive a follow-up email on May 9th informing him that you didn’t use your promo code. We can’t schedule the email to be sent on the birthday itself or one day before—we prepare the food, and our customers place their orders well in advance of the birthday.

This is easy for the developer to fix; just please add a couple of lines of code:
"If the specified birthday is closer than the date the birthday email is sent, send the birthday email immediately."

And here’s another thing: we specify that the promo code is valid for 30 days. So add this line of code:
"If the birthday has already passed but is within the promo code’s validity period, send a Birthday email immediately (and a follow-up email three days later)."

Thank you, and we would really appreciate it if you could let us know when this feature will be added.

Haus Nikolaus
Germany
About 1 month using the app
December 30, 2025

Superb app and overall superb support - 100% recommend

Painting Expert
Netherlands
3 months using the app
December 30, 2025

Very great app, has allot of great futures and also increased our overall revenue with 10%

Malen Nach Zahlen Experte
Germany
3 months using the app

Support

App support provided by New craft.

Developer

New craft

Raadhuisplein 17, Barneveld, 3771ER, NL

Launched

April 16, 2025

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .

View customer data:

Sensitive data, device and activity data

  • Sensitive data

    Name, email address

  • Device and activity data

    Geolocation, IP address, browser and operating system

View staff and contributor data:

Store owner

  • Store owner

    Name, email address, phone number, physical address

View and edit store data:

Customers, products, orders, discounts

  • View customers

    Customer data

  • Edit products

    Products, collections

  • Edit orders

    All order history for the last 60 days

  • Edit discounts

    Discount codes and promotions

  • View other data

    Locales

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