Microsoft Channel

Microsoft Channel

Pricing
Free to install. Additional charges may apply.
Popular with stores like yours
Based in United States
Rating
3.4 (314)
Developer
Microsoft

Easily reach millions of new consumers and grow your business with Microsoft Advertising.

With the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Microsoft Search Network and Microsoft Audience Network. The onboarding is simple, allowing you to showcase your products using paid and free listings and connect with consumers who are more likely to make a purchase online. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab.

With the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Microsoft Search Network and Microsoft Audience Network. The onboarding is simple, allowing you to showcase your products using paid and free listings and connect with consumers who are more likely to make a purchase online. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab. more
  • Grow your business with a large valuable audience
  • Showcase your products with free and paid listings
  • Ensure your success with real time reporting
Popular with stores like yours
Based in United States

Languages

English

Works with

Pricing

Free

Free to install

You set your daily campaign budget. Ad spend is billed directly through your Microsoft Advertising account.

All charges are billed in USD.

Reviews (314)

Overall rating
3.4
Counts per rating level
  • 56% of ratings are 5 stars
  • 11% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 3% of ratings are 2 stars
  • 27% of ratings are 1 stars
June 1, 2026

Terrible experience! I can't decide which one is worse, their platform or their support!

We have a 6-figure ad budget, and we wanted to activate this channel as well as Google and Meta but it's impossible to work with them. Haven't seen something like this in my life!

As you can see in the rest of reviews, so many people have problems with their verification process, and dealing with the support team is worse than dealing with ChatGPT!

spent hours going forth and back with them, but no result, and they haven't answered my last message from 10 days ago.

You see this and you compare the Microsoft and google stock price trend, you see why it's like this!

Don't waste your time with them.

And to Micsosoft support, don't send me the template that you've sent to rest of 1 star reviews, answer my email!

AMR Beauty Group
Australia
10 months using the app
Microsoft replied June 2, 2026

We appreciate your feedback, and we are sorry about these negative experiences with our app. Please allow us another opportunity to assist you with this issue by reaching out to us at msftadsappsupport@microsoft.com. We are committed to helping you get set up to run your ads with Microsoft Advertising.

May 5, 2026

Very rigorous review process, and the onboarding experience was frustrating. My domain was marked as fraudulent, which prevented me from connecting my store and running ads. I understand platforms need security checks, but the process felt unclear, difficult to resolve, and not very helpful for legitimate business I don't recommend to anyone! stick with the google sales channel.

Mens Wall Co.
United States
About 1 month using the app
Microsoft replied May 6, 2026

We appreciate your feedback, and we are sorry about these negative experiences with our app. Please allow us another opportunity to assist you with this issue by reaching out to us at msftadsappsupport@microsoft.com. We are committed to helping you get set up to run your ads with Microsoft Advertising.

May 15, 2026

I have a legal business, registered LLC, selling legal products, and my website was flagged as fraudulent

Lao Family Farmstead
United States
Almost 2 years using the app
Microsoft replied May 18, 2026

We appreciate your feedback, and we are sorry about these negative experiences with our app. Please allow us another opportunity to assist you with this issue by reaching out to us at msftadsappsupport@microsoft.com. We are committed to helping you get set up to run your ads with Microsoft Advertising.

Support

App support provided by Microsoft.

Developer

Microsoft

One Microsoft Way, Redmond, WA, 98052, US

Launched

September 30, 2019

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .

View customer data:

Device and activity data

  • Device and activity data

    Geolocation, IP address, browser and operating system, browsing behavior, client ID cookie

View staff and contributor data:

Store owner, blog contributors

  • Store owner

    Name, email address, phone number, physical address

  • Blog contributors

    Email address, IP address, browser and operating system

View and edit store data:

Customers, products, orders, marketing, store analytics, Online Store, Shopify admin

  • View customers

    Browsing behavior

  • Edit products

    Inventory, product listings, products, collections

  • View orders

    Shipping information

  • Edit marketing

    Marketing events

  • Edit store analytics

    Web pixels

  • Edit Online Store

    Online Store pages, Online Store script tags

  • View Shopify admin

    Legal policies

  • Edit other data

    Locales, Shopify Markets settings, resource feedbacks

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