Novel: Wallet Pass for Brands

At SwimOutlet, we're always looking for fresh ways to improve the customer experience, and partnering with Novel has been fantastic. Their wallet pass platform has completely changed how we interact with our customers by smoothly integrating Apple and Google wallet passes into our strategy. I'm especially impressed by how responsive and innovative the Novel team has been. They quickly adapted our wallet offering, and now we've expanded it to include our loyalty program, too.

Being able to send real-time push notifications, targeted deals, and location-based alerts has really helped us boost engagement and conversions. Plus, their Shopify integration made launching our custom SwimOutlet Wallet Pass easy and fast, enhancing our brand identity, building stronger customer loyalty, and increasing revenue per cusotmer. It's made each digital interaction more meaningful and keeps us a step ahead in today’s competitive eCommerce environment.

Launching ARMRA’s Revival Rewards program has been a fun and rewarding experience. Grateful to collaborate with outstanding partners like Roger Beaman and his team at Novel! We couldn't have picked a better platform and the Novel team has worked very hard to customize the experience and tailor it to ARMRA's needs. You won't get that at some of the larger platforms. We love that we can expand this program as our brand expands and having the ability to create an omnichannel experience is wonderful.

I began working with Novel as one of the first clients for their newly introduced Wallet Pass. Though it was an immature product, it immediately proved a highly effective and cost-efficient solution.

Specifically, Novel’s Wallet Pass provides a more engaging and individualized communication channel and a more streamlined and effective loyalty solution at a fraction of the price of the comparable SMS marketing providers and points-based loyalty solutions that have become standard across Shopify stores. Better yet, it can replace or work alongside such solutions and is highly customizable to accommodate your store’s specific.

I have implemented Novel’s Wallet Pass on Ghurka.com, Xhibition.co, and RuleofNext.com, with unique experiences for each website. Perhaps most impressive is the Novel team’s prompt and forthright communication and diligence in understanding and accommodating your needs.

Over the course of our partnership, we have learned a lot about the product and its potential together. I am eager to implement the solutions they are currently developing based on my feedback, as they are set to greatly improve our customers’ experience.

Novel’s Wallet Pass is a tremendously valuable tool, and working with the team has been an incredibly positive experience. However, it’s clear that this is just the beginning, and I am very excited to see what the future has in store!