Ovona

Ovona sends purchase events to Meta's Conversions API, not the browser. Ads optimize on real data.

Ad blockers, iOS tracking limits, and dropped connections stop browser pixels from reporting sales to Meta, so your ads optimize on incomplete data. Ovona sends your store's events to Meta from our servers instead of the shopper's browser. Purchases and checkouts are built from Shopify order data, so they arrive even when the browser pixel is blocked. Events share an ID so Meta counts each one once, and customer details are hashed before sending. Setup takes a pixel ID and an access token.

• Purchases reach Meta even when ad blockers stop the browser pixel
• Tracks the full funnel: product views, add to carts, checkouts, and purchases
• Recognizes returning shoppers so more of your conversions are matched to ads
• Counts each conversion once, so your Meta reporting stays clean
• Connect with a pixel ID and access token. No code or theme edits