Why do 70% of all shoppers who add a product to their cart never complete their purchase? The numbers are clear: Research from Baymard found that 48% of shoppers jump ship because shipping costs, taxes and fees are too high. Another 22% are driven away by slow delivery times.
According to a 2022 report from Wunderman Thompson , which surveyed over 30,000 online shoppers around the world, 70% of consumers said they wished that retailers and brands offered similar services to Amazon Prime. And the top two things customers wished they could change about online shopping? Faster deliveries and free returns. In fact, more than 90% of US shoppers now expect 2-3 day delivery , according to McKinsey.
What Buy with Prime offers your ecommerce business is a winning combination of a convenient checkout experience and world-class logistics that tackles the issues of cart abandonment and back-end fulfillment head on — simultaneously helping to streamline many aspects of your order fulfillment process.
By tapping into the power of Amazon’s Multi-Channel Fulfillment (MCF), Buy with Prime gives you the ability to offer your customers the Prime shopping experience of fast, free 1-2 day shipping, precision order tracking, and easy returns for eligible orders.
Additionally, adding Buy with Prime to your site provides you with a new way to attract and engage Prime members by delivering a shopping experience they know and trust.
How Buy with Prime and MCF work together
All Buy with Prime orders are fulfilled using MCF. That means Amazon picks, packs, and ships your products directly to customers using the inventory you store in Amazon fulfillment centers — giving you more time and resources to grow your business.
In 2019 and 2020, Amazon invested more than $30 billion to fuel ecommerce seller success well into the future. Merchants using MCF benefit from using Amazon’s best-in-class fulfillment network, operational expertise, and efficiency.
Merchants using Fulfillment by Amazon (FBA) can also add Buy with Prime to their ecommerce sites more quic