Customising Shopify Email to Match Notifications Emails

Store Design
1

Hello all…

I’m trying to get the emails that are sent out through Shopify Email to match the automated notifications sent out. I have a custom designed template for each of the notifications that I use and I would like to be able to customise the Shopify Emails to be the same. While both sets of emails have the option to customise templates, the process seems to be drastically different and not at all compatible with each other. For example, my notification emails have a nice nav bar under my logo but I can’t get this to work on the Shopify Email Templates. Copying the liquid code from one to the other just doesn’t work.

Is there a fairly straightforward way to achieve this or am I just going to be forever stuck with two completely different sets of emails?

2

Hi there,

I completely understand the frustration of wanting a consistent look across all your emails. Unfortunately, Shopify Email and the notification templates are built on different systems, which is why the Liquid code doesn’t translate directly between them.

Here’s a breakdown of your options:

  1. Shopify Email Limitations: Shopify Email is more limited in customization compared to the notification templates. It uses a block-based editor without support for custom Liquid code, which makes it tricky to replicate the same design elements like your custom nav bar.

  2. Design Workarounds: While you can’t directly copy Liquid code, you can try to recreate the look and feel of your notification emails using the available blocks in Shopify Email. You might not get a perfect match, but with some creativity, you can get close. Focus on replicating the colors, fonts, and general layout.

  3. Custom HTML Emails: If you’re comfortable with HTML and CSS, another option is to design custom HTML email templates outside of Shopify and then use those in your Shopify Email campaigns. However, Shopify’s email editor doesn’t allow for full HTML editing like it does for notifications, so this would involve creating and sending the emails through a different service or using a third-party app.

  4. Third-Party Apps: There are apps in the Shopify App Store that offer more advanced email template customization, often allowing for more consistency across your different email types. Apps like Klaviyo or Omnisend might offer the flexibility you need.

It might not be the most straightforward solution, but you can create a closer match with some effort. Unfortunately, until Shopify unifies these two systems or offers more advanced customization options in Shopify Email, there will be some differences.

3

Many thanks for your detailed (and swift) response. I’ll have a play and see what I can manage otherwise it might have to be an app.