Do you post the same content across all platforms or customize for each one?
Really important question. Additional question would be for us to explore how the different platforms are effective for different demographics and use cases.
I’m guilty of copy-pasting the same thing over and over again 
I’ll be customizing them in my next post. Not as much as tailoring every piece of content to specific demographics or platform behavior, but at least I’ll start with paraphrasing the copy first.
It depends. For the content publishing on some social platforms like YouTube or LinkedIn, I prefer to display them in the same pattern. But for content sent to customers, it will be customized according to the needs and likes.