I’ve done some research and I believe this might have to do with formatting of the from name not ‘‘liking’’ more 3 repetitions of the same symbol. Unfortunately my brand name contains 3x \\
With little experience in this area I hope that anyone can give me a solution to display my brand now correctly in all outgoing emails. I would like to avoid solutions that use alternative symbols or blanks as the brand name has to match exactly with the store. This is quite important in terms of brand reputation and credibility.
This is definitely happening because backslashes are escape characters in many email systems.
Here are some solutions specifically for Shopify:
Edit your notification templates: Go to Settings > Notifications, select the email templates (like Order Confirmation), and modify the {% shop.name %} variable. You might need to replace it with the hardcoded text using HTML entities (\) for the backslashes.
Use Liquid’s escape filter: Try modifying your templates to use something like {{ shop.name | escape }} which might preserve your backslashes.
Double-escape in settings: Try entering your store name as “here\\now” (with six backslashes) in your store settings to see if it renders correctly as three in the output.
If you’ve already tried some of these approaches, let me know which ones and what happened, so I can suggest more targeted solutions.
To display here\\now. correctly in emails, enter here\\\now. (with 6 backslashes) as your store name or sender name. Each pair (\) becomes one , so this will render as three backslashes in the final email.
