Feedback on ChristmasShop24

[ChristmasShop24]

store url

Christmas Shop 24 | Handmade & Personalised Christmas Decorations

store/product description

Christmas Custom Made Decorations along with a curated selection of products from other suppliers

What feedback do you want?

The store has been live for several weeks. I still face some issues with google as the domain was previously used by somebody else and Google is struggling to index the store. However I do blog posts, add products daily, promote the shop on Facebook and Instagram (and I used paid socials as well). I have visits (500 a week currently) but not even a sale. I would like a feedback about the website in general if there’s some issue I can’t see. According to Google Analytics I also had many users triggering events like adding to cart or starting the checkout…but nothing happens. No sales. I am very disheartened as I have put a lot of effort in making this website.

Screenshot

[Maximus3]

The way you are doing the customization with the email after ordering… That’s not a very good practice. It works, but it will probably cause most people to abandon the effort. There is a much better way.

You can put custom text input box directly on the product page that allows the customer to type their personalization, and it will go through to checkout and you will see it in the order notes. Some themes already have this as an optional feature. If not, you can custom code it yourself.

As a side note, I think focusing on the Christmas holiday brand really limits your ability to get sales outside of the Christmas season.

[NKCreativeSoulutions]

@ChristmasShop24

I have visits (500 a week currently) but not even a sale.

Hi @ChristmasShop24,

As @Maximus3 said, it’s a Christmas themed store and we’re in July… that’s probably a huge reason for people not buying yet. Wait until October, or end of November, and see how things go. If it doesn’t work out this year, then next year, starting from January, I’d offer a “post Christmas clearance sale”, with maybe another sale towards latter half of the year for the “early birds”. It’s important that the sales don’t ruin whatever run up to Christmas you would do.

The shop itself is nice. I would recommend searching the forum for things like “no sales” and see what tips you can pick up.

I’m not to sure about this:

The colours don’t change. The picture of the product type changes entirely. It’s a small detail. The social media links underneath the descriptions are a nice touch.

As I said, think about the timing, have a browse of the forum for sales gold and I wish you all the best!

Nathan

[TeeinbluePOD]

Hi @ChristmasShop24

I’m Elle from Teeinblue!

The problem with your store right now is that once a customer decides they want “Emily” on that bauble, they likely have to break their shopping flow to send that detail separately, and that extra step is exactly where a lot of people drop off before finishing checkout.

Managing every product, chasing personalization back and forth with evey customer via email is hard, and it will be a painful experience when you scale up, or when orders is flowing in quickly on Christmas season.

I believe Teeinblue Product Personalizer could solve this with your Custom Made collection specifically. Our app moves that whole interaction onto the product page itself: customers type the name, pick a font or color if you offer it, and see the final product in the real time live preview on the mockup before they even add to cart.

On your side, you’ll receive a ready file with the customer’s exact choices automatically to fulfill your orders.

Here’s how your product page would look with our app. In this personalized product, I use these personalization options: text, upload photo & Gen AI effects.

Whatever the customer types shows up directly on the order page, so there’s no manual cross-referencing between emails and orders.

You can offer multiple personalization options (out of our 30+ personalization options supported) to make your product stand out. And setting up takes just 10 minutes.

Please feel free to explore Teeinblue and if you need help, we have a live chat support team to guide you along the way!

[Steve_TopNewYork]

Hey @ChristmasShop24 ,

First of all, I think you’ve done a great job with the overall presentation of the store. The branding is consistent and the Christmas theme gives it a professional look.

Since Google Analytics shows customers adding items to their cart and even reaching checkout, I don’t think the website design is the main issue. I’d focus more on the checkout experience.

I’d recommend checking whether shipping costs, delivery times, or payment issues are causing customers to abandon their purchase. Also adding more trust signals like customer reviews, clear shipping details, return policies, and estimated delivery times on product pages could help improve conversions.

I also think your unique selling point could stand out more. Make it immediately clear that you offer custom made decorations alongside carefully curated products.

As for Google a previously used domain can delay indexing, but it wouldn’t usually explain customers dropping off after adding products to their cart. Overall, I think your store has a solid foundation I’d focus on optimizing the checkout journey rather than making major design changes. Hopefully your first sales will follow soon.

Thank You !

[mastroke]

@NKCreativeSoulutions Is correct…

@ChristmasShop24 Your store and marketing timing is wrong. You have to start after Oct 2026…Christmas Theme shopping… You can change the product catalogues

Overall, your store looks ok, but you can include the video in the product section.

And if you are planning to grow your store till Nov 2026, then keep active on Social media channels and keep posting ( Text, Video, etc), but don’t expect sales before 15 Nov 2026.

[devcoders]

Hi @ChristmasShop24

I had a look through the store and overall it looks clean and professional. However, I noticed a few areas that could improve conversions:

Add more trust signals (customer reviews, ratings, secure payment badges, delivery & returns information).

Improve the hero banner with a stronger value proposition and a clear “Shop Best Sellers” CTA.

Add a Best Sellers section on the homepage to help customers discover popular products quickly.

Enhance product pages with delivery estimates, returns information, reviews, and related/frequently bought products.

Add urgency where appropriate (e.g. Christmas delivery deadlines or low stock messaging).

Use more lifestyle/product-in-use images instead of supplier-only images where possible.

Add an email capture popup (e.g. 10% off first order) to grow your email list.

Review the checkout experience, especially shipping costs, payment options, and any potential friction, as users are adding products to cart and starting checkout but not completing purchases.

Continue improving SEO with unique product descriptions rather than supplier content.

Since users are reaching checkout but no orders are being completed, I’d recommend focusing on the checkout funnel first, as that’s likely having the biggest impact on conversions.

[WebsiteDeveloper]

@Maximus3

The way you are doing the customization with the email after ordering… That’s not a very good practice. It works, but it will probably cause most people to abandon the effort. There is a much better way.

You can put custom text input box directly on the product page that allows the customer to type their personalization, and it will go through to checkout and you will see it in the order notes. Some themes already have this as an optional feature. If not, you can custom code it yourself.

As a side note, I think focusing on the Christmas holiday brand really limits your ability to get sales outside of the Christmas season.

Hi @ChristmasShop24 , i agree with @Maximus3
The point about the seasonal branding is spot on. Rebranding or expanding to “The Celebration Atelier” would let you sell personalized gifts for weddings, anniversaries, and birthdays all year round, instead of fighting for sales only in November and December.

Fixing that customization flow and widening your season will completely transform your business!

[dropfeed]

The timing and personalisation points above are spot on. I’ll add the one thing nobody’s touched, which speaks to the indexing trouble you mentioned.

Your own handmade pieces actually read really well, the name bauble page tells you exactly what you’re getting and who it’s for. The likely gap is the bought-in products from other suppliers. Those usually ship with the same manufacturer description dozens of other shops are already running, and Google tends to bury that duplicate copy, which is rough on a domain that’s still trying to get reindexed after a previous owner. Rewriting those in your own voice, even a few lines each, helps them read like part of your shop and gives Google something original to rank.

Worth a quick check on your image alt text too. For a store people find by browsing pictures of decorations, describing each one (personalised snowman bauble with a child’s name) helps you turn up in image search and covers accessibility.

[ChristmasShop24]

Just want to say a massive thank you to everybody who has replied so far. I am taking onboard every single feedback and try to improve and I am incredibly grateful to all of you. I’m aware of the timing for a Christmas Shop. I was hoping that maybe I would have done at least 1 little sale from some Christmas-obsessed like me but you guys are giving me some hope again, so thank you.

[selofy.com]

I don’t think the store is doing badly or obviously broken. The Christmas theme is clear, the categories are easy to understand, and the personalised decorations are a strong point of differentiation.

One area I would focus on is trust. The About page mentions working with multiple suppliers and fulfilment partners, but there isn’t much yet that tells visitors who is behind the store, where the products are made, or what the business looks like.

You could consider adding real workshop photos, customer reviews, customer photos or unboxing content, business details, and a clearer estimated delivery window for each product. You could also add more forms of social proof across the homepage and product pages to strengthen the brand and make the business feel more established. This is especially important for first-time visitors coming from Facebook or Instagram ads.

I also ran a mobile speed test. The homepage performed noticeably worse than the product and collection pages, with an LCP of around 7.2 seconds. The podcast embed, hero images, fonts and third-party scripts may all be worth optimising or loading later.

I wouldn’t assume that the previous domain history is the only reason you haven’t had any sales. The site currently has a robots.txt file, sitemap, canonical URLs and product structured data, so the basic SEO foundation is not bad. However, because the domain was previously used by someone else, I would recommend checking Google Search Console for Manual Actions, URL Inspection results, the number of submitted versus indexed pages, and whether any old URLs are redirecting incorrectly.

One other thing I noticed is the stylish audio and podcast players on the homepage. You could perhaps explore ways to make the podcast experience more convenient, such as adding a persistent or floating player that stays available while visitors browse. It may also be worth looking through the Shopify App Store, as there are apps specifically designed for podcast, music and audio players.

To keep it simple, my main suggestions would be:

• Add more real reviews, customer photos and trust information.
• Improve the homepage’s mobile loading speed.
• Make the podcast or music listening experience more convenient.
• Use more social proof to make the brand feel established and trustworthy.

[Website_Speedy]

Hi, @ChristmasShop24
I took a look at your store, and one thing that stood out is that you’re getting around 500 visitors a week, with users adding products to their cart and even starting checkout. That’s actually a good sign because it shows people are interested. I’d focus on improving conversions rather than bringing in more traffic.

Review the checkout journey

Since shoppers are reaching checkout but not completing their purchase, I’d test the checkout on both desktop and mobile. I’d also check abandoned checkouts to see where customers are dropping off. Unexpected shipping costs, limited payment options, or a confusing checkout flow are often the reason.

Build more trust

Your store has a nice range of Christmas decorations and gifts, but I’d make the custom-made products stand out more. I’d also make your delivery times, personalization process, return policy, and contact details easier to find. Since these are seasonal purchases, customers want to know they’ll receive their order in time for Christmas. Adding customer reviews and photos of previous custom orders would also help build confidence.

Improve site performance

I also checked your PageSpeed Insights report, and there are a few opportunities to improve your mobile performance. Optimizing images, reducing unnecessary third-party scripts, and reviewing installed apps can help improve loading speed and reduce drop-offs on mobile.

I wouldn’t worry too much about the Google indexing issue. Since visitors are already finding your store and interacting with your products, I don’t think that’s what’s stopping sales. I’d focus on making the buying experience as smooth and trustworthy as possible first.

If speed is affecting the experience, you could also use tools like Website Speedy for image and script optimization. It’s completely optional to use.

Disclaimer: I’m affiliated with Website Speedy.