Google Analytics and Shopify Analytics not matching

Shopify Discussion
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1

Hello,

I’m having issues with Google Analytics tracking half of the traffic that Shopify is tracking, also Google is not tracking at all ecommerce sales even tho I have the Enhanced Ecommerce on.

The tracking code in Shopify is correctly added, so I’m not sure where the issue can be.

I’m using Debutify 3.0.3

Anyone had this problem already and can help me figure out what’s the best way to solve it?

Thanks,

f

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2

Hello @Tailry ,

Hope you’re doing well!

I’d like to share my own experience, we’re on the exact same both. In my store, there were also discrepancies between the two services, Shopify created public documentation about the possibility of Google Analytics discrepancy here.

As per the document : "There are many possible reasons for differences in tracking results:

  • Differences in how page reloads and unique visitors are counted. Google counts every page reload, but a browser doesn’t count reloads of cached pages.
  • Differences in how sessions are defined. For example, some analytics software counts search bots as visitors, while other software doesn’t.
  • Google can only count visitors with JavaScript and cookies enabled. Some visitors might not allow cookies or JavaScript.
  • Customers can use browser extensions to block Google Analytics from tracking their sessions and purchases.
  • Discrepancies might be introduced because of different reporting time zones. Read about changing your Google time zone here.
  • It’s unlikely that identical tracking mechanisms are being used by each of the services, so your visitors aren’t recorded equally. Details of recording mechanisms are proprietary information and are never shared."

Wishing you all the best!

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3

Can I see your store link

4

Sure, here’s the link

5

Sorry the link was missing

www.mrdobelina.com

Mr Dobelina Buns

6

Hi, yeah you might have an issue with your setup, or maybe you are using GTM.
here is two article to help with connecting shopify to google analytics, they go in details.
https://windsor.ai/address-attribution-problems-in-shopify/
https://windsor.ai/shopify-clv-net-revenue-attribution/