We are comparing our Total orders number from Shopify with Transactions from Google Analytics.
GA used to show about 5% fewer Transactions than Shopify. We can live with that. But since the beginning of July (so 2.5 months ago) this discrepancy jumped to 20%.
I’m also looking at the Sales performance tab in GA and I see a lot of missing Transaction IDs. This is where the missing Transactions originate from.
We haven’t changed anything on our website. We are using Enhanced Ecommerce. And there seem to be Transactions / Orders that aren’t being forwarded from Shopify to GA.
Hey! I believe it might be because of the One Click Upsell app. We will need to add a new Post-Purchase script because right now that field is empty in our checkout settings.
Thanks, I found this; https://community.shopify.com/topic/1012260 and identified that we were trying to capture the order.name rather than the order.id in our scripts. Testing has shown the the order.name doesn’t always show when apps or the express checkout is used so will be changing to order.id so it may be worth considering this also.