Google & YouTube app tracking

Shopify Apps
1

Hi

Should i use api or google-tagg in the enhanced conversions settings?

2

Hi @RunnsSommen ,

It depends on your setup and what level of accuracy you’re aiming for. Here’s a quick breakdown:

  • Google Tag (GTM/Global Site Tag): Easier to implement, but it relies on browser cookies, which can be blocked by privacy settings or ad blockers. Good for a basic setup.
  • API (Google Ads Enhanced Conversions for Leads API): More accurate since it sends hashed customer data (like emails or phone numbers) directly to Google, bypassing browser restrictions. Best if you want better tracking and conversion attribution.

If you want better data accuracy and are comfortable setting up an API, go with the API method. If you need a quicker and easier setup, use Google Tag.

Let me know if you need help choosing the best method for your store!

Best,
Tracy from Kudosi Reviews

3

Thanks very much for the answer, where can i find info on how to set up the api-connection?

4

Hi @RunnsSommen

For Enhanced Conversions, using the Google Tag (via Google Tag Manager) is typically simpler to set up and ideal if you prefer a no-code, browser-based solution. However, if you want maximum accuracy and reliability (especially with privacy-focused browsers), the Measurement Protocol API (server-side) is better, as it bypasses ad blockers. If you’re on Shopify, check if your existing apps (like Google & YouTube app) support direct integration

5

Thanks, i will try to find more info on server side, i have tested wetracked in the past. Dont think Google & YouTube app has server-side support.

6

Hi @RunnsSommen ,

I recommend referring to these resources:

  • Google Ads API Documentation: This is the official source for comprehensive information on the Google Ads API. You can find detailed guides, code samples, and reference materials.

https://developers.google.com/google-ads/api/docs/conversions/enhanced-conversions/web-setup

  • About enhanced conversions for web in the Google Ads API:

https://support.google.com/google-ads/answer/13261987?hl=en

  • Google Ads Help Center: The Google Ads Help Center provides articles and support resources for various Google Ads features, including enhanced conversions.

https://support.google.com/google-ads/?hl=en#topic=10286612

7

Hi runns,

Thanks for your query.

For enhanced e-commerce tracking consider google tag manager GTM .

THanks

8

Thanks, i will look into that.