Price composition

Hello!

I have a small comic book shop, and one important piece of the profit is the composition if the price.
Today I’m working like this:

  • product price + delivery + customs

-operation cost 35% (website maintenance, advertising, packaging and transaction fees)

  • margin 40%, but always some promotion with 10% or 20% to attract the customers.

majority if the time clients pay for the delivery.

what are opinion about this?

Regards

Andre Marcondes

Pricing sounds reasonable.

And it depends on your competition, your prices should be around their range, otherwise your customers will go elsewhere.