This issue occurs when Google Merchant Center detects missing values for age group and gender in your product feed, even though they are correctly set up in Shopify’s metafields. Here’s how to fix it:
Solution Steps:#### Step 1: Ensure the Correct Mapping of Metafields to Google Shopping Feed1. Go to Shopify Admin > Apps > Google & YouTube.
Navigate to Manage Products.
Check if Age Group and Gender are correctly mapped to the Google Shopping fields.
If they are missing, update the correct metafield mappings.
Step 2: Manually Update Missing Values in the Google & YouTube App1. Open Google & YouTube Sales Channel in Shopify.
Click on Manage Listings.
Find the affected products showing errors.
Click Edit Product and scroll to the Google fields section.
Manually enter the missing Age Group (Adult, Kids, etc.) and Gender (Male, Female, Unisex).
Click Save.
Step 3: Sync Data Again1. After updating the product attributes, go to Google & YouTube App > Settings.
Click Resync or Refresh Feed to push the updated data to Google Merchant Center.
Step 4: Verify in Google Merchant Center1. Log in to your Google Merchant Center.
Go to Products > Diagnostics.
Check if the Missing age group/gender errors are still present.
If errors persist, reprocess the feed by clicking on Fetch Now.
Step 5: Export Product Data for Debugging (Optional)
If the issue remains, export your products to a CSV file from Shopify Admin > Products > Export and check if the age group and gender fields are populated correctly.
Final Notes- If the issue continues, consider removing and re-syncing the affected products.
If the metafields are correct in Shopify but still missing in Google, disconnect and reconnect the Google Sales Channel.
Shopify Support and Google Merchant Center support may need to be involved if the sync is broken.
opify store if you’re still finding it difficult to follow up with the steps provided by amazing guy i can for sure connect you with VA that helping related issue with my shopify store
If no, then you are good. Because what is important is the info in Google Merchant Center. What you see in Shopify, related to GMC, might just be outdated info. Because in this case Shopify is the 3rd party, and info comes from GMC, I have found that in a lot of cases Shopify info is outdated.
So if you do see the issue in GMC, youc an use feed rules to re-map the values, for example females to female. Here is a guide where you can apply feed rules:
As you have no issues in Google Merchant Center, no point stressing about something that is not an issue in GMC. As explained if the issue is correct in GMC, and you have no issues, just let it be in Shopify. It doesn’t change anything from the perspective of GMC. Considering what is important is that GMC has the correct and valid info. As that is the case, best to spend your valuable time on other things, rather then fixing something that is a visual issue with the app UI, rather then an actual account issues in GMC.
What shopify says, is completely irrelevant, and issues you have has been a common issue with the google and youtube app.