Search Engine Optimization with PieLab

Ask Me Anything Q&A SEO Office Hours
1

Hi everyone,

We’re in the fashion & accessories space and are beginners in SEO. We already have the basics in place (product photos, descriptions, tags, and collections).

For increasing visibility, traffic, and sales, what should we prioritize first in Shopify SEO—especially for a visual category like fashion?

If you had to recommend the top 2–3 focus areas for beginners, what would they be and why?

Thanks in advance!

2

Hi @MSNexA

Well, fashion is not really my niche but I still can help with this!

For fashion, prioritize your Collection Pages. Shoppers search for categories like summer wedding guest dress rather than specific product names. Adding a short description to the bottom of your collection pages turns them into powerful landing pages that capture this high-intent traffic.

Next, focus on Image SEO. Since fashion is visual, many customers start in Google Images. Rename your files to describe the item, such as gold-hoop-earrings.jpg, instead of using default camera codes. This ensures your products appear where users are actually looking.

Finally, use your blog for Style Guides. Customers often search for advice, like how to style chunky boots, before they buy. Answering these questions builds trust and introduces your products naturally as the solution.

Hope this helps!

3

Thank you very much for the feedback. This is of great help.

4

Hi, @MSNexA

You’ve already covered the basics well, but the challenge with fashion SEO is that visibility doesn’t come just from products - it comes from how your store is structured and discovered.

Here are the top 3 areas to prioritise first:

  1. Keyword-Optimised Product Titles & Descriptions
  • Avoid generic titles like “Black Handbag” - be specific: “Women’s Leather Crossbody Bag - Black”
  • Use long-tail keywords (3-4 word phrases) - less competition and higher purchase intent.
  1. Image Alt Text (Critical for Fashion)
  • Fashion is highly visual - Google Images is a major traffic source most beginners ignore
  • Rename image files descriptively: womens-black-leather-crossbody-bag.jpg instead of IMG_1234.jpg
  • Add descriptive alt text to every product image: “Women’s black leather crossbody bag with gold hardware”
  • This surfaces your products in image search results, which is especially powerful in fashion & accessories
  1. Collection Page SEO
  • Most beginners focus only on product pages and completely ignore collection pages
  • Collection pages target broader category terms and often rank faster
  • Add at least 150-200 words of keyword-rich description to each collection page
  • Example: your “Summer Dresses” page should target “women’s summer dresses online” not just show a product grid

Start with these three and you will see a noticeable difference in visibility and traffic before moving on to more advanced tactics.

For performance improvements, you can also look into apps like Website Speedy for optimizing load times, especially on mobile - but it works best after your images and page structure are already optimized. It’s completely optional to use.

Disclaimer : We are the developer of the Website Speedy

Hope this helps!