I run a content-heavy food catering information site, and while reviewing how platforms handle SEO for long articles, I realized something merchants often struggle with on Shopify: structured data for non-product content is still very limited.
In my case, I was comparing structured data needs for a site like *Modern Food Catering with how Shopify manages blog posts, and noticed that Shopify doesn’t fully support schema types like Recipe HowTo, or Article without custom coding or third-party apps. This creates challenges for stores that also publish in-depth guides, tutorials, or informational content to improve organic reach.
My suggestion is for Shopify to introduce built-in schema configuration options inside the blog and page editor, allowing merchants to properly mark up content without relying on external apps or JSON-LD templates. Better native schema support would significantly improve SEO for merchants who produce more than just product pages—especially those building authority through educational content.
Hi @modernfoodcatering ,
Additionally to the other suggestions in this thread, plenty of themes come with a Custom Liquid section that lets you paste any Liquid code you want, including a JSON-LD schema. Section’s content can source their data from a Metafield, so a budget-friendly option could be to create a metafield that stores your JSON-LD schema for each article and then add a Custom Liquid section that renders the metafield.
Shopify’s built-in structured data only covers product and basic article schema. For anything beyond that, like Recipe, HowTo, Video, or FAQ, you either need to add custom JSON-LD directly in your liquid theme files or use a third-party app.
There’s no native support for these types, and honestly, I don’t think Shopify plans to add it anytime soon.
If you’re comfortable with code, you can create snippets for each schema type using schema.org documentation and inject them into the relevant templates.
But maintaining that across a growing content library gets messy fast.
We built Webrex: AI SEO Schema, JSON-LD to fill this gap. You can add Recipe, Article, Video, and FAQ schema to any specific page, product, or collection from the app interface. No Liquid editing. The JSON-LD renders through a theme block automatically.
Happy to help if you have questions about the setup.