# Object type mapping for the standard web analytics
<a name="standard-loyalty-promotion-object-mapping-web-analytics"></a>

The topics in this section provide the standard web analytics definition, and the object type mapping from clickstream events to the standard web analytics, order, and device objects.

**Topics**
+ [Customer Profiles standard web analytics object fields](standard-web-analytics-object-fields.md)
+ [Mapping WebAnalytics-Clickstream objects to standard objects](web-analytics-clickstream-mapping.md)