Setting up and managing customer accounts

You can set up customer accounts to give customers access to a passwordless sign-in. Depending on your Shopify plan, customer accounts also integrate with B2B wholesale and saved payment methods.

Manage customer accounts sign-in links

Showing sign-in links for customer accounts lets your customers sign in to their account on your page to do the following tasks:

• Edit their customer profile and settings.
• View all orders that they've placed on your store.
• View their order status page with complete details.
• Access any other features or pages that you've added to customer accounts using blocks.

The appearance of the sign-in link in your online store depends on your theme. It usually appears in the header of your online store as a person icon, the customer’s first initial, or a text label such as “Sign in” or “Account”.

If you no longer want customers to access customer accounts on your store, then you can hide sign-in links. After you hide sign-in links, customers can't sign in, and your customer accounts menu no longer displays on your store.

Steps:

1. From your Shopify admin, go to Settings > Customer accounts.

2. In the Sign-in links section, do either of the following:

   • To display sign-in links on your store, toggle on Show sign-in links.
   • To hide sign-in links on your store, toggle off Show sign-in links.

3. Click Save.

Configuring apps and branding for customer accounts

Use the checkout and accounts editor to configure brand settings and add more features with apps. You can also customize the experience by market. You can work on your configuration in draft before publishing. Refer to the following resources:

• Customize customer accounts.
• Find apps for customer accounts.

Activating additional settings for customer accounts

From your Shopify admin, go to Settings > Customer accounts to manage more settings:

• Self-serve returns: Allow customers to start a return in their account.
• Store credit: Allow customers to view store credit in their account and spend it at checkout.
• URL: Set up a subdomain for customer accounts such as account.yourstore.com.
• Social sign-in: Add options for customers to sign in with Google or Facebook.
• Sign in with Shop: Manage the option for customers to sign in with Shop.
• Identity provider: Connect your own identity provider to replace the default sign-in page.

Activate saved payment methods

With saved payment methods, your customers can save their credit card information to their account with your store. This makes their future checkouts faster and easier, and encourages repeat purchases. Customers can add more payment methods, edit payment method details, or delete payment methods from their account.

Saved payment methods are compatible with Shop Pay. You can have both features turned on at the same time. At checkout, your customers can choose their preferred method.

If your store offers subscriptions or preorders as a purchase option, then the payment method associated with a customer's subscription or preorder automatically displays in their account. Customers can update or change their payment method if needed.

Saved payment methods are turned off by default. You can activate saved payment methods from your Shopify admin.

Steps:

1. From your Shopify admin, go to Settings > Customer accounts.

2. In the Customer accounts section, turn on the Saved payment methods setting.

B2B customer accounts

Customer accounts automatically work with Shopify B2B. When a B2B customer signs in, they can place orders for their company based on their permissions, view orders across multiple company locations, pay outstanding balances, and view their company and location information in their account.

Learn how to add B2B customers.

Deactivating a customer account

With customer accounts, you can't deactivate an individual account. You can delete a customer profile, but if your customer signs in again with that email, then a customer profile is created again.