Setting up Managed Markets

After you activate Managed Markets, your store is updated immediately. You can set up your store to prepare for your international customers. Consider reviewing the following actions to prepare your store.

Get your globally unique identifier (GUID) for Managed Markets

If you want to fulfill your Managed Markets orders by using third-party fulfillment services such as Flexport, then you need to copy the globally unique identifier (GUID) from your Shopify admin, and then complete the setup directly with your fulfillment service. Your ID for Managed Markets is the same as your Managed Markets GUID.

Steps:

1. From your Shopify admin, go to Markets.

2. Click Managed Markets.

3. In the Globally unique identifier (GUID) section, click the copy icon next to your GUID.

After you get your Managed Markets GUID, you need to complete the setup with one of the supported fulfillment services.

A GUID isn't the same thing as a merchant ID, a merchant account ID, or a merchant card processor account. If you need to provide one of these identifiers to a third party, then you can use your store ID instead. To get your store ID, contact Shopify Support.

Review your products

When you use Managed Markets, Global-e acts as your merchant of record, which provides benefits such as remitting tax to local authorities, accepting local methods of payment, and managing duties and import tax. In order to gain these benefits, it's important to ensure that your products have accurate information. Review your products and ensure that they have the following information:

• A country or region of origin (COO) for your products, or a default COO set for your store.
• Accurate product descriptions
• Product categories as defined by Shopify's Standard Product Taxonomy

When you activate Managed Markets, your products are reviewed to ensure that they're not prohibited items in the countries and regions that you sell to. This helps you to comply with local laws and regulations. To learn more about the product reveiw process, refer to Review prohibited Managed Markets products.

Set up shipping

When you first activate Managed Markets, a shipping zone is created for you with carrier calculated rates.

Before you start shipping, refer to the list of available carriers, review your shipping zones, download a shipping rate table, and set up your flat and carrier-calculated rates for shipping. Depending on your business goals, consider making any of the following revisions your shipping rates or product prices:

• If you're focusing on international business growth, then consider charging less for shipping than your actual shipping label cost. You can do this by creating reduced flat shipping rates or free shipping rates.
• If you're focusing on keeping your profit margin, then consider one of the following options:
  • Pass the entire cost of the shipping label to your customers in the form of your shipping rates using flat rates or carrier-calculated rates.
  • Increase your product price for international markets and keep your shipping rates low.

If you already have an existing international customer base, then consider how much you're charging your customers for shipping now.

Translate and localize your store's content

Consider localizing and translating your store's content to help you grow sales in countries where English isn't the main language. You can start by translating your store to the most used languages in your main international markets.

You can install the Shopify Translate & Adapt app to your store to add languages and manage custom content for your Shopify store. Learn more about localization and translation.

You can also create custom content for your most important international markets to appeal to the regional and cultural aspects of each market.

Update your store's shipping policies and FAQs

Consider updating your store's shipping policies and FAQs, so that your customers know how international shipping works on your online store. You can add the following information to the relevant pages or policies of your online store:

• A list of countries where you ship products to.
• A notice informing your customers that duties and taxes are calculated at checkout, and that they don't have to pay them upon delivery.
• A notice informing your customers that DHL Express, DHL eCommerce, FedEx, or UPS shipping services with tracking numbers are used to ship and deliver products.
• An indication that customers can use their own local currency and a local payment method to pay for your products.

Complying with consumer privacy rules

Managed Markets and Global-e are GDPR compliant with the information that's displayed at your checkout. Your customers agree to Global-e's privacy policy when they place an order at your checkout.

However, you're responsible for the data that you have access to when your customers purchase from your online store. If you're selling to customers in the European Union or the United Kingdom, then you need to ensure GDPR compliance with opt-in cookie tracking.

Consider installing a third-party opt-in cookie tracking app to comply with the United Kingdom and European Union consumer privacy rules.

Printing shipping labels

Make sure that you and your staff are familiar with the process on how to fulfill orders and print shipping labels directly in Shopify.

If you're using a third-party fulfillment partner to fulfill your orders, then let them know that all new international orders will have shipping labels and customs documentation through Managed Markets.

Marketing your main international markets

Consider investing in marketing campaigns for your main international markets to build a customer base and drive international sales. Refer to this case study on how Managed Markets supercharged WOLFpak's international expansion efforts.