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Creating and managing Retail markets

After you review the considerations for using Retail markets, you can start setting up your markets.

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Creating a market

Markets are a customized group of customers based on unique buyer needs.

Each sales channel and geographical location you operate in, as well as, types of physical locations you operate could be individual markets. One market can also be groups of stores that have the same product and pricing strategies.

Refer to Managing markets to learn how to set up new markets. Ensure that you select POS location(s) in the Includes section when you create a new market to use with retail.

To learn how to view markets as a list or a graph after they're created, refer to Reviewing your markets.

Catalogs for Retail markets

By using catalogs, you can associate products with a specific market. This lets you differentiate your product offers for different customers. With Retail markets, you can use catalogs to set up different pricing for the same product when it's sold in your online store and when it's sold in a retail store.

For example, you might use separate Retail markets and catalogs for the following store concepts:

  • An outlet market and catalog with marked-down pricing and last-season or clearance inventory.
  • A flagship market and catalog with full-price products and your full product range.
  • A pop-up market and catalog with a curated selection for a short-term location.

You can also use catalogs in any of the following ways:

  • Set different pricing or publishing rules between your retail locations by region. For example, you can use catalogs to publish summer products in May in Canada, and in December in Australia.
  • Set different prices for different retail locations. For example, you can set a shirt to have different prices in New York City and Boston.
  • Publish different product lists for specific locations. For example, you can set clearance items to be available only at outlet locations.

Refer to Create a catalog to learn more about creating and managing catalogs.

To learn how to preview pricing and publishing for your product catalogs, refer to Using the View as feature for products.