Gift cards
Izdelke darilnih kartic lahko ustvarite v valuti trgovine ali v določenih valutah trgov, na katerih prodajate. Valuta, ki jo izberete, vpliva na to, kako so darilne kartice kupljene, unovčene in kako se upravlja njihovo stanje.
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Darilne kartice v valuti trgovine
Darilne kartice v valuti trgovine ustvarite z vrednostmi in stanji, določenimi v valuti trgovine. Vaše stranke jih kupijo in unovčijo v svoji lokalni valuti.
Cene darilnih kartic se pretvorijo tako, da se znesek darilne kartice pomnoži z menjalnim tečajem za pretvorbo valute. Ker so bile provizije že upoštevane, se za nakupe z darilno kartico ne zaračunajo provizije za pretvorbo valute. Poleg tega se za darilne kartice ne uporabljajo pravila zaokroževanja.
Darilne kartice v valuti trgovine je mogoče unovčiti v kateri koli valuti s pomočjo samodejne pretvorbe valut na blagajni.
Darilne kartice v lokalni valuti
Darilne kartice lahko ustvarite v določeni valuti, ki ni valuta trgovine. Te darilne kartice ohranijo vrednost v valuti, ki jo izberete. Če je na primer valuta trgovine USD, lahko za svoje evropske stranke ustvarite izdelek darilne kartice v valuti EUR.
Darilne kartice v lokalni valuti je privzeto mogoče unovčiti le, če se valuta blagajne ujema z valuto darilne kartice. Vklopite lahko medvalutno unovčevanje in tako strankam omogočite uporabo darilne kartice v lokalni valuti tudi v drugih valutah. Več informacij o medvalutnem unovčevanju.
Market and catalog configuration for local currency gift cards
Gift card products have a base price that's set in your store currency. When you create a local currency gift card product, the base price is set to 0, and catalog price lists set the price for each gift card denomination in the gift card currency.
For example, if your store currency is USD and you create a EUR local currency gift card product, then the gift card's denominations are priced in EUR instead of USD. For example, denominations such as €25 EUR, €50 EUR, or €100 EUR get their prices from your catalogs that use EUR.
Local currency gift card products are available only to customers who are shopping in the same currency as the gift card. If a customer shops in a different currency, then the gift card price is displayed as 0. The customer is blocked from completing the purchase, and the gift card isn't available to them.
To help prevent local currency gift card products from being available to customers in the wrong currency, local currency gift card products aren't published to sales channels or catalogs by default. When you create a local currency gift card product, only currencies with valid market catalogs are available in the currency selection.
Valid market catalogs for local currency gift cards
A currency is available for a local currency gift card product only when your market and catalog configuration meets the following requirements:
- All markets without a parent market must have a catalog assigned before you can create local currency gift card products in any currency. Catalogs control which products are available in each market. Without an assigned catalog, a local currency gift card product could become available to customers in a market where you don't intend to sell it.
- At least 1 market catalog must use the currency that you want to create the gift card product in.
- A market must have catalogs in only 1 currency. If a market has catalogs in multiple currencies, then those currencies aren't available for local currency gift card products.
- Each catalog's currency must match the currency of every market that the catalog is published to.
You can review and update market catalogs in Markets > Catalogs in your Shopify admin.
Medvalutno unovčevanje
Medvalutno unovčevanje strankam na blagajni omogoča uporabo darilne kartice v lokalni valuti v valuti, ki ni tista, v kateri je bila darilna kartica izdana. Darilne kartice v lokalni valuti je privzeto mogoče unovčiti le, če se valuta blagajne ujema z valuto darilne kartice.
Medvalutno unovčevanje nastavite ob ustvarjanju darilne kartice ali izdelka darilne kartice. Te nastavitve ni več mogoče spremeniti, ko je darilna kartica ustvarjena.
Če vklopite medvalutno unovčevanje, lahko darilno kartico na blagajni uporabite v drugih valutah z menjalnim tečajem v času unovčitve. Spremembe menjalnega tečaja med prodajo darilne kartice in njeno unovčitvijo lahko vplivajo na vrednost, ki jo prejmete. Več informacij o tveganju zaradi menjalnega tečaja pri medvalutnem unovčevanju.
Medvalutno unovčevanje lahko nastavite na naslednje načine:
- Pri ustvarjanju izdelka darilne kartice v polju Medvalutno unovčevanje izberite želeno možnost.
- Pri ustvarjanju darilne kartice v skrbniku za Shopify izberite želeno možnost v razdelku Medvalutno unovčevanje.
Unovčevanje darilnih kartic
Način unovčevanja darilnih kartic je odvisen od naslednjih vrst darilnih kartic:
- Darilne kartice v valuti trgovine: Če se lokalna valuta stranke razlikuje od valute trgovine, se ob unovčitvi darilne kartice na blagajni izvede pretvorba valute. Pri tej pretvorbi se uporabi menjalni tečaj v času unovčitve darilne kartice, in ne menjalni tečaj, ki je veljal ob nakupu.
- Local currency gift cards: By default, these can be redeemed only when the checkout currency matches the gift card currency. If you turn on cross-currency redemption for the gift card, then the gift card can be applied at checkout in other currencies using the current exchange rate at the time of redemption.
Stanja darilnih kartic
Način ohranjanja stanja na darilni kartici je odvisen od naslednjih vrst darilnih kartic:
- Store currency gift cards: Balances are held in the currency of your store. When customers check their gift card balance, it's reported in the store currency.
- Local currency gift cards: Balances are held in the currency that the gift card was issued in. When customers check their gift card balance, it's reported in that currency.
Fiksno določanje cen
Če določate specifične cene izdelkov za različne trge, uporabite naslednje pristope glede na vrsto darilne kartice:
- Darilne kartice v valuti trgovine: Za darilne kartice v valuti trgovine ne smete določiti specifičnih cen. Stanja darilnih kartic se ohranjajo v valuti trgovine, določitev specifične cene darilne kartice pa lahko povzroči izgubo denarja zaradi razlik v pretvorbi valut.
- Darilne kartice v lokalni valuti: Fiksne cene se ob ustvarjanju izdelka darilne kartice samodejno nastavijo v vseh katalogih z ujemajočo se valuto. Darilne kartice v lokalni valuti niso privzeto objavljene v nobenem katalogu. Darilno kartico morate objaviti v ustreznem katalogu, da bo na voljo strankam.
Primeri
Naslednji primeri prikazujejo, kako se obnaša posamezna vrsta darilne kartice, ko stranka kupi in unovči darilno kartico v različnih valutah.
Primer darilne kartice v valuti trgovine
Your store currency is US dollars (USD) and you sell $100 USD gift cards. A customer in Europe, whose local currency is euros, buys a gift card and pays for it in euros. The same customer later creates an order and pays for it using the gift card. At checkout, the balance on the gift card is converted to euros and this amount is used to pay for the order. Any money that remains on the gift card after paying for the order is converted back to US dollars.
If the exchange rate fluctuates between purchase and redemption, then the customer might notice a change in the value of their gift card.
Primer darilne kartice v lokalni valuti
Your store currency is US dollars (USD) and you create a €50 EUR gift card product for your European market. A European customer buys the gift card and pays €50 EUR. The gift card balance is held as €50 EUR. When the customer uses the gift card at checkout, they must check out in EUR. The gift card balance is applied directly without any currency conversion.