Gift cards

您可以使用商店货币或进行销售所在的特定货币创建礼品卡产品。您选择的货币会影响礼品卡的购买、兑换和余额的管理方式。

商店货币礼品卡

您在创建商店货币礼品卡时，其价值和余额将以您的商店货币设置。客户购买和兑换时使用的是他们自己的当地货币。

礼品卡价格通过将礼品卡金额乘以货币换算汇率进行换算。由于相关费用已包含在内，因此使用礼品卡进行的购买不会收取货币换算费。此外，凑整规则不适用于礼品卡。

商店货币礼品卡可以在结账时通过自动货币转换以任何货币进行兑换。

当地货币礼品卡

您可以采用特定的非商店货币创建礼品卡。此类礼品卡的价值以您选择的货币保留。例如，如果您的商店货币为美元，那么您可以为欧洲客户创建欧元礼品卡产品。

默认情况下，只有在结账货币与礼品卡货币匹配时，才能兑换当地货币礼品卡。您可以开启跨货币兑换，让客户能够以其他货币使用当地货币礼品卡。参阅跨货币兑换，详细了解。

Market and catalog configuration for local currency gift cards

Gift card products have a base price that's set in your store currency. When you create a local currency gift card product, the base price is set to 0, and catalog price lists set the price for each gift card denomination in the gift card currency.

For example, if your store currency is USD and you create a EUR local currency gift card product, then the gift card's denominations are priced in EUR instead of USD. For example, denominations such as €25 EUR, €50 EUR, or €100 EUR get their prices from your catalogs that use EUR.

Local currency gift card products are available only to customers who are shopping in the same currency as the gift card. If a customer shops in a different currency, then the gift card price is displayed as 0. The customer is blocked from completing the purchase, and the gift card isn't available to them.

To help prevent local currency gift card products from being available to customers in the wrong currency, local currency gift card products aren't published to sales channels or catalogs by default. When you create a local currency gift card product, only currencies with valid market catalogs are available in the currency selection.

Valid market catalogs for local currency gift cards

A currency is available for a local currency gift card product only when your market and catalog configuration meets the following requirements:

• All markets without a parent market must have a catalog assigned before you can create local currency gift card products in any currency. Catalogs control which products are available in each market. Without an assigned catalog, a local currency gift card product could become available to customers in a market where you don't intend to sell it.
• At least 1 market catalog must use the currency that you want to create the gift card product in.
• A market must have catalogs in only 1 currency. If a market has catalogs in multiple currencies, then those currencies aren't available for local currency gift card products.
• Each catalog's currency must match the currency of every market that the catalog is published to.

You can review and update market catalogs in Markets > Catalogs in your Shopify admin.

跨货币兑换

跨货币兑换允许客户在结账时以非当地货币礼品卡的开卡货币使用礼品卡。默认情况下，只有在结账货币与礼品卡货币匹配时，才能兑换当地货币礼品卡。

您可以在创建礼品卡或礼品卡产品时设置跨货币兑换。礼品卡创建后，便无法更改此设置。

如果您开启跨货币兑换，结账时便可使用兑换时的汇率以其他货币应用礼品卡。从售出到兑换礼品卡期间的汇率变化可能会影响您收到的价值。参阅跨货币兑换的汇率风险，详细了解。

您可以通过以下方式设置跨货币兑换：

• 创建礼品卡产品时，在跨货币兑换字段中选择您的偏好设置。
• 从 Shopify 后台创建礼品卡时，在跨货币兑换部分选择您的偏好设置。

兑换礼品卡

客户兑换礼品卡的方式取决于以下礼品卡类型：

• 商店货币礼品卡：如果客户的当地货币不同于您的商店货币，则当礼品卡在结账时兑换时，将发生货币转换。此转换采用兑换礼品卡时的汇率，而不是购买礼品卡时的汇率。
• Local currency gift cards: By default, these can be redeemed only when the checkout currency matches the gift card currency. If you turn on cross-currency redemption for the gift card, then the gift card can be applied at checkout in other currencies using the current exchange rate at the time of redemption.

礼品卡余额

礼品卡余额的保留方式取决于以下礼品卡类型：

• Store currency gift cards: Balances are held in the currency of your store. When customers check their gift card balance, it's reported in the store currency.
• Local currency gift cards: Balances are held in the currency that the gift card was issued in. When customers check their gift card balance, it's reported in that currency.

固定定价

如果您正在针对不同市场设置特定的产品价格，请根据礼品卡类型使用以下方法：

• 商店货币礼品卡：您不应为商店货币礼品卡设置特定的价格。礼品卡余额以您的商店货币保留，设置特定的礼品卡价格可能会导致您因货币转换差异而亏损资金。
• 当地货币礼品卡：当您创建礼品卡产品时，将在具有匹配货币的所有目录中自动设置固定价格。默认情况下，当地货币礼品卡不会发布到任何目录。您必须将礼品卡发布到合适的目录中，然后方可提供给客户。

示例

以下示例显示了客户跨货币购买和兑换礼品卡时，每种礼品卡类型的处理方式。

商店货币礼品卡示例

Your store currency is US dollars (USD) and you sell $100 USD gift cards. A customer in Europe, whose local currency is euros, buys a gift card and pays for it in euros. The same customer later creates an order and pays for it using the gift card. At checkout, the balance on the gift card is converted to euros and this amount is used to pay for the order. Any money that remains on the gift card after paying for the order is converted back to US dollars.

If the exchange rate fluctuates between purchase and redemption, then the customer might notice a change in the value of their gift card.

当地货币礼品卡示例

Your store currency is US dollars (USD) and you create a €50 EUR gift card product for your European market. A European customer buys the gift card and pays €50 EUR. The gift card balance is held as €50 EUR. When the customer uses the gift card at checkout, they must check out in EUR. The gift card balance is applied directly without any currency conversion.