Gift cards

您可以使用商店幣別或您的特定銷售幣別建立禮品卡商品。您選取的幣別會影響禮品卡的購買與兌換方式，以及管理禮品卡餘額的方式。

商店幣別禮品卡

您建立商店幣別禮品卡時，其價值和餘額會設為您的商店幣別。顧客將以當地幣別購買及兌換這些禮品卡。

禮品卡價格會以禮品卡面額乘上匯率換算。由於相關費用已包含在內，使用禮品卡購買時不會另外收取幣別兌換手續費。此外，禮品卡不套用 rounding rules。

商店幣別禮品卡可在結帳時透過自動幣別轉換功能以任何幣別進行兌換。

當地幣別禮品卡

您可以使用非商店幣別的特定幣別來建立禮品卡。這些禮品卡會以您選擇的幣別保留其價值。舉例來說，如果您的商店幣別是美元，您可以為歐洲顧客建立歐元禮品卡商品。

根據預設，當地幣別禮品卡僅能在結帳幣別與禮品卡幣別相符時兌換。您可以開啟跨幣別兌換功能，讓顧客能以其他幣別使用當地幣別禮品卡。進一步瞭解跨幣別兌換。

Market and catalog configuration for local currency gift cards

Gift card products have a base price that's set in your store currency. When you create a local currency gift card product, the base price is set to 0, and catalog price lists set the price for each gift card denomination in the gift card currency.

For example, if your store currency is USD and you create a EUR local currency gift card product, then the gift card's denominations are priced in EUR instead of USD. For example, denominations such as €25 EUR, €50 EUR, or €100 EUR get their prices from your catalogs that use EUR.

Local currency gift card products are available only to customers who are shopping in the same currency as the gift card. If a customer shops in a different currency, then the gift card price is displayed as 0. The customer is blocked from completing the purchase, and the gift card isn't available to them.

To help prevent local currency gift card products from being available to customers in the wrong currency, local currency gift card products aren't published to sales channels or catalogs by default. When you create a local currency gift card product, only currencies with valid market catalogs are available in the currency selection.

Valid market catalogs for local currency gift cards

A currency is available for a local currency gift card product only when your market and catalog configuration meets the following requirements:

• All markets without a parent market must have a catalog assigned before you can create local currency gift card products in any currency. Catalogs control which products are available in each market. Without an assigned catalog, a local currency gift card product could become available to customers in a market where you don't intend to sell it.
• At least 1 market catalog must use the currency that you want to create the gift card product in.
• A market must have catalogs in only 1 currency. If a market has catalogs in multiple currencies, then those currencies aren't available for local currency gift card products.
• Each catalog's currency must match the currency of every market that the catalog is published to.

You can review and update market catalogs in Markets > Catalogs in your Shopify admin.

跨幣別兌換

跨幣別兌換功能可讓顧客結帳時，使用發行幣別以外的幣別來折抵當地幣別禮品卡。根據預設，當地幣別禮品卡僅能在結帳幣別與禮品卡幣別相符時兌換。

您在建立禮品卡或禮品卡商品時，便須設定跨幣別兌換。建立禮品卡後即無法變更此設定。

如果您開啟了跨幣別兌換功能，即可在結帳時使用兌換當時的匯率以其他幣別套用禮品卡。禮品卡售出及兌換這段期間內的匯率變動，可能會影響您收到的金額價值。進一步瞭解跨幣別兌換的匯率風險。

您可以透過下列方式設定跨幣別兌換：

• 在建立禮品卡商品時，於「跨幣別兌換」欄位中選取您的偏好設定。
• 從您的 Shopify 管理介面建立禮品卡時，於「跨幣別兌換」區段中選取您的偏好設定。

兌換禮品卡

顧客兌換禮品卡的方式取決於下列禮品卡類型：

• 商店幣別禮品卡：如果顧客的當地幣別與您的商店幣別不同，則在結帳兌換禮品卡時便會進行幣別轉換。此轉換會使用兌換禮品卡時的匯率，而非購買禮品卡時的匯率。
• Local currency gift cards: By default, these can be redeemed only when the checkout currency matches the gift card currency. If you turn on cross-currency redemption for the gift card, then the gift card can be applied at checkout in other currencies using the current exchange rate at the time of redemption.

禮品卡餘額

禮品卡餘額的保留方式取決於下列禮品卡類型：

• Store currency gift cards: Balances are held in the currency of your store. When customers check their gift card balance, it's reported in the store currency.
• Local currency gift cards: Balances are held in the currency that the gift card was issued in. When customers check their gift card balance, it's reported in that currency.

固定定價

如果您針對不同市場設定特定商品價格，請視禮品卡類型採用下列做法：

• 商店幣別禮品卡：您不應為商店幣別禮品卡設定特定價格。由於禮品卡餘額是以您的商店幣別保留，因此設定特定禮品卡價格可能導致您因為幣別轉換差額而損失金錢。
• 當地幣別禮品卡：您建立禮品卡商品時，系統會自動在所有具有相符幣別的目錄中設定固定價格。根據預設，當地幣別禮品卡並不會發布至任何目錄。您必須將禮品卡發布至適當的目錄，顧客才能加以使用。

範例

下列範例說明了顧客在跨幣別購買及兌換各類型禮品卡時，禮品卡的運作方式。

商店幣別禮品卡範例

Your store currency is US dollars (USD) and you sell $100 USD gift cards. A customer in Europe, whose local currency is euros, buys a gift card and pays for it in euros. The same customer later creates an order and pays for it using the gift card. At checkout, the balance on the gift card is converted to euros and this amount is used to pay for the order. Any money that remains on the gift card after paying for the order is converted back to US dollars.

If the exchange rate fluctuates between purchase and redemption, then the customer might notice a change in the value of their gift card.

當地幣別禮品卡範例

Your store currency is US dollars (USD) and you create a €50 EUR gift card product for your European market. A European customer buys the gift card and pays €50 EUR. The gift card balance is held as €50 EUR. When the customer uses the gift card at checkout, they must check out in EUR. The gift card balance is applied directly without any currency conversion.