A family legacy of quality
Prime Line Packaging is a third-generation, family-owned business with over 60 years of experience in custom-printed and designed packaging. Based in South Plainfield, NJ, the company specializes in a wide range of packaging solutions to help brands connect with consumers.
The Prime Line Packaging mission is simple: Utilize sourcing expertise and long-standing relationships to provide the best quality products from around the world at the most competitive prices. The Prime Line team also prioritizes quality. Quality experts are in each factory to ensure all products meet and maintain their high standards.
Zeke Abraham, Vice President of Prime Line Packaging, carries on the family legacy of providing customers with premium quality products at the best price.
New products spur quick growth
Initially, Prime Line primarily focused on custom-branded retail packaging. However, within the last few years and with ever-growing market needs, Abraham saw an opportunity to expand the product line and list the same quality shopping bags and shipping packaging, but unbranded. The company started testing the new products by selling them on Amazon. The unbranded products were met with great popularity, so Prime Line continued to broaden its packaging range by offering unbranded bags, boxes, and more.
The company also kept ahead of the sustainability trend by creating eco-friendly, reusable options, launching a reusable canvas and cotton totes collection to help the environment and reduce waste.
Listing Mirror and MCF are a great combination for managing our multi-channel ecommerce business. From product listing to order fulfillment, these services completely simplified our operations so that we can expand into new marketplaces and grow our business with ease. With the Listing Mirror integration for MCF, we can sync our inventory across our sales channels and get reliable order fulfillment for our customers.
Comprehensive ecommerce support
Following their successful new product launches, the Prime Line team was looking for new ways to scale their business. In addition to selling in their Amazon store, Prime Line uses Amazon Multichannel Fulfillment (MCF) for order fulfillment on sales channels beyond Amazon. MCF is part of the fulfillment arm within Amazon Supply Chain Services (ASCS), Amazon’s end-to-end logistics solution; a supply chain that offers ecommerce businesses easy access to world-class services like freight, warehousing, fulfillment, and more.
By using MCF as a fulfillment service, the Prime Line team can quickly and efficiently fulfill orders for all of their online sales channels, like Etsy and the Shopify website. MCF helps Prime Line streamline its fulfillment process so the team can seek out the best-sourced products and pricing rather than divert valuable time and energy to managing fulfillment operations.
Ecommerce businesses leveraging MCF—like Prime Line Packaging—also have access to more than 100 integrations that enable merchants to connect Amazon with back-end systems and solution providers (like Shopify and BigCommerce) to automate order fulfillment across channels. This list includes direct integrations, which are free apps that provide a direct connection between MCF and ecommerce solution providers; third-party integrations, which connect MCF to solution providers and ecommerce marketplaces; and custom APIs, which allow merchants to build their own integrations.
In October 2018, Prime Line Packaging onboarded with Listing Mirror, a multichannel product listing software suite and one of the 100+ software systems mentioned above. Listing Mirror empowers sellers to sell more with ease. Prime Line was able to integrate MCF with Listing Mirror to easily distribute inventory across various marketplaces, resulting in an 843% overall sales increase. In the future, Prime Line is eager to explore options for additional marketplaces.
“Listing Mirror and MCF are a great combination for managing our multichannel ecommerce business. From product listing to order fulfillment, these services completely simplified our operations so that we can expand into new marketplaces and grow our business with ease. With the Listing Mirror integration for MCF, we can sync our inventory across our sales channels and get reliable order fulfillment for our customers,” said Abraham.
Learn more about how MCF integrations can help streamline your order fulfillment process.
