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  • TOSHIBA All-New 55-inch Class M550 Series LED 4K UHD Smart Fire TV with Hands-Free with Alexa (55M550KU, 2021 Model)
  • Toshiba M550 overviewBest Buy

TOSHIBA All-New 55-inch Class M550 Series LED 4K UHD Smart Fire TV with Hands-Free with Alexa (55M550KU, 2021 Model)

4.1 out of 5 stars (169)
Currently unavailable.
We don't know when or if this item will be back in stock.

About this item

  • Wide color gamut delivers an expanded spectrum of color that TV's with smaller color palettes can’t match, thus providing a more colorful and vibrant picture. Plus Dolby Vision HDR and HDR10+ to help transform your TV experience.
  • Full Array Local Dimming - The M550 backlight panel with full array local dimming. This technology separates the LEDs into smaller, more tightly controlled lighting areas giving the television more control over the parts of the picture that need more or less lighting without affecting the other areas.
  • Hands-free TV with Alexa - There’s no need to use a remote just use your voice from anywhere in the room to control the TV and smart home devices, access your favorite entertainment, and more. The built-in microphone lets you say things like, “Alexa, play something on Netflix”.
  • 480 Motion Rate - Experience incredible clarity in motion with a 480 Motion Rate panel, giving you smooth, fluid movement from all of your fast-action content.
  • Auto Low Latency Game Mode Enjoy a better gaming experience. In Game Mode, input lag is significantly improved, so your commands from the controller are virtually instantaneous on the screen. The M550 is ready for the whatever the latest generation gaming consoles can throw at it.

Product description

Toshiba M550 Series
Heart Shaking Sound

Toshiba M550 Fire TV

Fire TV

Fire TV brings live, over the air TV, streaming channels, and your favorite apps together onto one convenient home screen. Subscriptions may be required. Content availability subject to change.

Regza Engine 4k

Regza Engine 4K

Regza Engine 4K is Toshiba's high performance 4K engine for stunning picture quality you can get an incredible ultra HD 4k images with breath-taking picture quality.

480 Motion Rate

480 Motion Rate

Experience incredible clarity in motion that provides the foundations for 480 Motion Rate, giving you smooth, fluid movement from all your fact action content.

Dolby Vision

Dolby Vision HDR and HDR10+*

Dolby Vision HDR and HDR10+ transforms your TV into an entertainment powerhouse. The image technology from cinemas, now brought together in the home, provide amazing realism that you'll see, hear, and fell like never before.

*HDR viewing experience will vary by model, content availability and internet connection.

DTS Virtual X

DTS Virtual: X

DTS Virtual: X technology is a scalable and versatile advanced post processing package that creates an immersive audio experience by virtualizing height content over traditional stereos.

Auto Low Latency Game Mode

Auto Low Latency Game Mode

Enjoy a better gaming experience. In Game Mode, input lag is significantly improved, so your commands from the controller are virtually instantaneous on the screen. The M550 is ready for the whatever the latest generation gaming consoles can throw at it.

M550 Hands free with Alexa
PQ Technology
Toshiba HD/FHD Fire TV V35 Series
Toshiba 4K Fire TV C350 Series
Toshiba 4K Fire TV M550 Series
Buying Options
Buying Options
Buying Options
Customer Reviews
4.5 out of 5 stars 2,905
4.4 out of 5 stars 7,334
4.1 out of 5 stars 169
Screen Size 32", 43" 43", 50", 55", 65", 75" 55", 65", 75"
Display Type HD LED 4K LED 4K LED w/ Wide Color Gamut (delivers expanded color spectrum providing a more colorful & vibrant picture)
Backlight Type Direct Lit Direct Lit Full Array Local Dimming
Audio Support DTS Virtual X DTS Virtual X DTS Virtual X
HDR (formats) No Yes (Dolby Vision, HDR 10, HLG) Yes (Dolby Vision, HDR 10, HDR 10+, HLG)
Remote Type Voice Remote with Alexa Voice Remote with Alexa Hands Free Voice Control; Voice Remote with Alexa
Total HDMI Ports 3 Total (1 HDMI eARC) 4 Total (1 HDMI eARC) 4 Total (1 HDMI eARC)
Auto Low Latency Game Mode No Yes Yes
Motion Rate No 120 Motion Rate 480 Motion Rate (gives smooth fluid movement for all your fast-action content)
Apple Airplay Support ✓ ✓ ✓

Product information

Warranty & Support

Amazon.com Return Policy:Amazon.com Voluntary 30-Day Return Guarantee: You can return many items you have purchased within 30 days following delivery of the item to you. Our Voluntary 30-Day Return Guarantee does not affect your legal right of withdrawal in any way. You can find out more about the exceptions and conditions here.

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TOSHIBA All-New 55-inch Class M550 Series LED 4K UHD Smart Fire TV with Hands-Free with Alexa (55M550KU, 2021 Model)

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What's in the box

  • Stand Included,AC power cable

    • Important information

    Legal Disclaimer

    Web-based services and content require high-speed Internet service. Some services may require a subscription.

    Customer reviews

    4.1 out of 5 stars
    169 global ratings

    Customers say

    Customers give mixed feedback about the TV's quality, with some finding it great while others describe it as a piece of crap. The picture quality receives mixed reviews, with some praising it while others report white screens with thick black lines. The sound quality is considered the best feature, and customers appreciate the price point. However, reliability is a concern, with multiple customers reporting issues with HDMI ports not working.
    AI Generated from the text of customer reviews

    Select to learn more

    9 customers mention quality, 6 positive, 3 negative
    Customers have mixed opinions about the TV's quality, with some finding it great while others describe it as a piece of crap.
    Great TV. Great picture. Easy to reset.Read more
    ...Very poor customer service, and very cheap product from China.. I do not recommend.Read more
    The TV is great, but it is shipped through Best Buy....Read more
    This TV is awesome. You barely even need the remote to watch, and the picture is incredible....Read more
    8 customers mention picture quality, 5 positive, 3 negative
    Customers have mixed opinions about the TV's picture quality, with some finding it great while others report issues with white screens and thick black lines.
    Great TV. Great picture. Easy to reset.Read more
    After just 2 years. It is just a white screen with a thick black line. It just stopped working....Read more
    ...You barely even need the remote to watch, and the picture is incredible. The sound is probably the best feature, very loud and cinema quality.Read more
    ...$100 difference, photo doesn’t do it justice, it’s huge and picture quality is top notch....Read more
    6 customers mention audio quality, 4 positive, 2 negative
    Customers have mixed opinions about the TV's audio quality, with some praising it as the best feature, while one customer mentions issues with clicking sounds.
    First Toshiba Fire TV is a Big Surprise! AWESOME PICTURE and Audio! Remote could be better with Labels, not just Icons....Read more
    ...Apple TV 4K was again reporting IR audio control not HDMI, and no sound bar audio....Read more
    We got the 75 inch for $750 which was a great deal. It has dolby sound and bright colors. We are very happy with it!Read more
    ...You wont be disappointed. Built in speakers are better than samsung sound bar i have on a different tv. I am impressed....Read more
    6 customers mention value for money, 4 positive, 2 negative
    Customers have mixed opinions about the TV's value for money, with some finding it great while others disagree.
    ...Great Price!Read more
    ...At this point, I am just returning the TV. Not reliable enough to be worth the price. ———-...Read more
    ...Should you ever come across this TV, grab it. Worth every penny. ---------------------------------------------...Read more
    Best value for brand name tv.Read more
    12 customers mention reliability, 2 positive, 10 negative
    Customers report reliability issues with the TV, including multiple reports of HDMI ports not working and the device stopping working altogether. One customer specifically mentions problems with HDMI CEC and eARC functionality.
    Our TV stopped working within a year so under warranty....Read more
    After three months it sort of just stopped powering on. Why I say sort of...... It can turn off and on again if it's within five minutes....Read more
    ...It will randomly shut off and since the remotes do not work, guess what.... All in all this TV would make for a better paperweight.Read more
    ...It is just a white screen with a thick black line. It just stopped working. Never buy Toshiba TV from Best Buy through Amazon again.Read more
    Great deal on sale
    5 out of 5 stars
    Great deal on sale
    We were in the market for a new tv, don’t have cable only Amazon Fire Stick and have a smaller size of this make with the Fire Stick installed, so when we saw this on sale decided to go from a 55 inch to a 65 inch as there was only $100 difference, photo doesn’t do it justice, it’s huge and picture quality is top notch. Can’t say anything about sound quality as we have only had it connected to a sound bar. Love it.
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    Top reviews from the United States

    • Penicillin
      5 out of 5 stars
      Awful delivery system through Pilot
      Reviewed in the United States on May 30, 2022
      Brief content visible, double tap to read full content.
      Full content visible, double tap to read brief content.

      Update April 2025. Awful experience with delivery aside, this TV has really delivered the quality and reliability up to date. I am using it with my Denon AVR, perfect pairing. Incredible TV for entertainment PC, essentially making it a perfect gaming console. Should you ever come across this TV, grab it. Worth every penny.

      ---------------------------------------------

      Who really cares about the quality of this TV when you have to deal with a 3rd world delivery system such as Pilot. Four days ago Best Buy sends me a message asking me to make arrangements for delivery. Reference number on Pilot website shows error messages. When I'm finally able to get somebody on the phone (they don't work 24/7), I find out that TV is not even in their network yet. Somebody will call me to set up a delivery date, because I have to sign for this TV. This is so twisted, I will never ever buy anything else that's shipped through Pilot. Of course this detail is not immediately apparent when you order. This is a be aware about the process more so than the actual item.

      20 people found this helpful
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    • Krissy UK2US
      5 out of 5 stars
      Great deal on sale
      Reviewed in the United States on June 13, 2022
      Brief content visible, double tap to read full content.
      Full content visible, double tap to read brief content.

      We were in the market for a new tv, don’t have cable only Amazon Fire Stick and have a smaller size of this make with the Fire Stick installed, so when we saw this on sale decided to go from a 55 inch to a 65 inch as there was only $100 difference, photo doesn’t do it justice, it’s huge and picture quality is top notch. Can’t say anything about sound quality as we have only had it connected to a sound bar. Love it.

      Great deal on sale
      Krissy UK2US
      5 out of 5 stars
      Great deal on sale
      Reviewed in the United States on June 13, 2022

      We were in the market for a new tv, don’t have cable only Amazon Fire Stick and have a smaller size of this make with the Fire Stick installed, so when we saw this on sale decided to go from a 55 inch to a 65 inch as there was only $100 difference, photo doesn’t do it justice, it’s huge and picture quality is top notch. Can’t say anything about sound quality as we have only had it connected to a sound bar. Love it.

      38 people found this helpful
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    • mpi
      1 out of 5 stars
      Toshiba Amazon Fire TV M550 broken - minor update to event timeline - still no resolution
      Reviewed in the United States on November 3, 2022
      Brief content visible, double tap to read full content.
      Full content visible, double tap to read brief content.

      Purchased Toshiba Amazon FireTV 55M550 in July 2022, and it worked fine until about September 2022, At that time tv firmware was updated, and also Apple TV 4K firmware was updated to iOS 16. Then problems started. HDMI CEC and HDMI eARC stopped working. Apple TV 4K would report audio control as IR and not HDMI as previously, and on other Toshiba Amazon FireTV's with Apple TV 4K. Apple TV 4K HDMI-CEC would not turn TV off/on as was normal. Yamaha sound bar stopped outputting audio via eARC on HDMI port 1 as was normal. Contacted Amazon, who spent about half an hour trying to resolve the problem, unsuccessfully, and said they would escalate the issue and call back. Call back never occurred. Contacted Toshiba Customer support, which is actually Hisense. They opened a service ticket, and eventually dispatched a field service technician who replaced the motherboard and left. A few hours later, when I turned the TV on the screen had a black vertical streak on the right side and gray horizontal streaks on the bottom of the screen. The eArc and CEC problems were fixed however. Contacted the tech who said to call Toshiba/Hisense. Contacted Toshiba/Hisense again and they said they would dispatch another field service technician to field destroy the television and replace the television, and opened a new service ticket. The day before the second field service tech comes I turned on the TV and connected it to the internet to check for updates and any change in operating status. The original eARC and CEC problems had returned, and the Apple TV 4K was again reporting IR audio control not HDMI, and no sound bar audio. The next day the second field service tech comes to look at the television. When he requested to turn on the TV the jagged line pattern typical of a cracked panel appeared. He says he will submit a report to Toshiba/Hisense. He leaves without field destroying the TV. Toshiba/Hisense now says the TV panel is cracked and this damage is not covered under manufacturers warranty, and will not replace the TV, and will do nothing further, leaving me with a $400+ piece of damaged, not working eqiupment that is only four months old. Contacted Amazon again and they forwarded this story to Best Buy, the seller, who replies that because more than 30 days have elapsed since purchase, to contact Toshiba. A Best Buy Geek squad rep calls and requests pictures, and later replies that the panel is cracked, and because more than 30 days have passed they will not replace the TV.

      55M550 is not currently available on Amazon anymore (because it's a lemon?).

      Seems like BestBuy, Amazon, Toshiba, Hisense want to destroy their reputation due to a poorly produced/manufactired product.

      An abysmal product experience. Yeah, sometime during the course of servicing it appears the panel was cracked, but it was not the original problem - AND - the original problem has returned. $400+ product with multiple problems.

      7 people found this helpful
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    • Kindle Customer
      4 out of 5 stars
      Great picture on 55inch TV
      Reviewed in the United States on November 28, 2025
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      Great TV. Easy to set up. Fantastic quality picture. Recommend getting warranty for it. I purchased in June 2022 and it died March 2025.

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    • ConcernedConsumer
      5 out of 5 stars
      Great TV
      Reviewed in the United States on July 5, 2023
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      I dont believe this model is available anymore but if you do find it, get it! You wont be disappointed. Built in speakers are better than samsung sound bar i have on a different tv. I am impressed. Remote also has Alexa voice control.

      2 people found this helpful
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    • Donald L.
      5 out of 5 stars
      Great Picture! ALEXA Onboard for Easy Use
      Reviewed in the United States on March 17, 2022
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      Full content visible, double tap to read brief content.

      First Toshiba Fire TV is a Big Surprise! AWESOME PICTURE and Audio! Remote could be better with Labels, not just Icons. Alexa feature is Great and works TV and other Smart Home features in your Home. Great Price!

      31 people found this helpful
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    • Pastor Mark Pulley
      3 out of 5 stars
      Turns itself on.
      Reviewed in the United States on August 8, 2022
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      After 6 months it keeps turning itself back on. Having a hard time getting someone to repair it under warranty. Everything else is satisfactory.

      2 people found this helpful
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    • T.C.R
      5 out of 5 stars
      Toshiba quality
      Reviewed in the United States on July 16, 2023
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      This tv replaced a Samsung that died right after the warranty, and I had a Toshiba before, and it lasted a long time before I gave it away.

      2 people found this helpful
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