Best SEO Practices When Migrating a WordPress Site (Corefit.pk) to Shopify

Technical Q&A
1

Hi everyone,

I’m currently managing Corefit.pk, a custom sportswear and apparel brand, and I’m planning to migrate our existing WordPress website to Shopify to streamline operations and improve store performance.

Since our WordPress site has an established blog that helps with SEO and content marketing, I want to make sure we don’t lose organic rankings or traffic after the migration.

I have a few questions:

  • What are the best SEO practices when migrating a WordPress blog to Shopify?

  • Is it better to host the blog on a subdomain (blog.corefit.pk) or keep it in a subdirectory (corefit.pk/blog) for SEO continuity?

  • Any recommended redirect strategies, apps, or tools to preserve link equity and meta data?

If anyone has migrated from WordPress to Shopify before — especially with a blog involved — I’d really appreciate your insights or lessons learned.

Thanks in advance!

2

Hi @sultanaliseo

I can help answer two of your raised questions here after reading what you said:

Is it better to host the blog on a subdomain (blog.corefit.pk) or keep it in a subdirectory (corefit.pk/blog) for SEO continuity?

Since you manage to migrate to Shopify, it is suggested to keep it in a subdirectory like corefit.pk/blog, as it can work under Shopify platform and will not affect your SEO too much.

Any recommended redirect strategies, apps, or tools to preserve link equity and meta data?

After migrating your store from WordPress to Shopify, you can search out lots of apps related from Shopify APP Store, but concerning page content preservation and on-page SEO like Metadata, H1 or URLs, SEOAnt features a comprehensive maintenance and management system that supports one-click setup, custom generation, and editing. Click here to give it a try.

3

Thanks for your reply.