How can customers find you online? Whether it’s your goal to appear on the first page of search results or share a special announcement with a select audience, ecommerce marketing can help you spread the word and generate sales. Let’s dive into your options for driving conversion:
- Grow a following with social media marketing
- Start a blog, vlog, or podcast
- Build email lists and send campaigns
- Improve your online presence with search engine optimization (SEO)
- Make the most of customer reviews and user-generated content
- Create a loyalty program
- Host live selling events
- Upsell and cross-sell
- Offer product bundles
- Use technologies like artificial intelligence (AI) and augmented reality
- Try affiliate marketing
11 ecommerce marketing strategies to boost online sales
1.
Grow a following with social media marketing
Build a presence on one or more social media channels to connect with vibrant communities where they browse and shop. Facebook and TikTok are two examples of popular social media sites where people like to gather, discover products, and place purchases digitally.
Here are some ways to approach social media:
Here are some ways to approach social media:
- Do audience research to figure out where your customers and potential customers like to spend time online, then focus your efforts on those channels.
- Create a social media plan for how many posts you want to create and how often you want to post on each channel. Regular posts can be key to establish a following.
- Try a mix of interactive post types like polls, surveys, question prompts, and contests.
- Respond to comments and direct messages. These can be valuable opportunities to interact directly with customers.
- Utilize hashtags to spread the word about your offerings.
- Consider investing in paid ads to attract followers.
- Collaborate with social media influencers to help expand your reach or spur sales spikes.
Before going live with social media posts, be sure to familiarize yourself with best practices for each channel you want to use. For example, an unedited short-form video might perform well on TikTok, whereas a long-form product tutorial might be a better choice for YouTube.
Consider your branding and pick the channels that play to your strengths. If your content is image-centric, Instagram might work well for your business. On the other hand, if you’re a business to business (B2B) brand, LinkedIn may be a better fit since it caters to a professional community.
Consider your branding and pick the channels that play to your strengths. If your content is image-centric, Instagram might work well for your business. On the other hand, if you’re a business to business (B2B) brand, LinkedIn may be a better fit since it caters to a professional community.
Pro Tip
Create your own website or ecommerce storefront
Where can customers browse products and make purchases? Direct your marketing efforts toward those places. It could be a website you build from scratch, or an ecommerce storefront on an established selling website like Amazon.
Brands enrolled in Amazon Brand Registry—a free program that offers a suite of brand-building tools and protection benefits—can use the Amazon Stores builder to create a customizable shopping destination complete with advanced automation and a user-friendly checkout experience.
Brands enrolled in Amazon Brand Registry—a free program that offers a suite of brand-building tools and protection benefits—can use the Amazon Stores builder to create a customizable shopping destination complete with advanced automation and a user-friendly checkout experience.
2.
Start a blog, vlog, or podcast
Use blog posts, podcast episodes, or a video series to position yourself as a trusted resource and build connections with customers. You can explore topics in great depth, provide perspective on industry trends, share product announcements, and more.
Here are some additional tips:
Here are some additional tips:
- Topic selection is key. Do keyword research and consider what information would be interesting or helpful for your audience.
- Invest in high-quality content like tutorials, demos, or infographics showing people how a