Amazon Selling | Recommendations for your business

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Selling on Amazon
Fulfillment by Amazon
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Start
Start selling
Learn how to sell
Get an overview of how to sell on Amazon
Register as a seller
Review steps for creating a seller account
List products
Find out how to match or create listings
Price products
Understand how to set competitive prices
Fulfill customer orders
Decide on a fulfillment method
Get over $50K in new seller incentives
Start selling and save with credits, bonuses, and exclusive benefits
Seller registration guide
Use our step-by-step guide to create your Amazon selling account. Find out what you need to register and get answers to common questions.
Not sure where to start? Take our business quiz
Review our FAQ
Pricing
Review fees and costs
Standard selling fees
Review selling plan and referral fees
Fulfillment by Amazon (FBA) costs
Get a breakdown of costs for this popular program
Optional costs
Understand costs for optional Amazon services
Get an estimate for a product
Preview selling fees, fulfillment costs, and revenue
Estimate revenue and fulfillment costs
Calculate fees, costs, and revenue for a product based on fulfillment method.
Not sure where to start? Take our business quiz
Review our FAQ
Brands
Build and protect your brand
Enroll in Brand Registry
Unlock a suite of brand-building tools and protection benefits
Create engaging listings
Add A+ Content to your listings to increase sales
Get product reviews
Get high-quality reviews with Amazon Vine
Unlock brand analytics
Get actionable performance data with Brand Analytics
Create a Brand Store
Create a dedicated storefront to showcase your brand
Authenticate products
Ensure customers receive authentic products with Transparency
Guide to growing your brand on Amazon
Learn how to differentiate your brand and build customer loyalty
Not sure where to start? Take our business quiz
Review our FAQ
Services
Programs to help you grow
View more services
Fulfillment by Amazon (FBA)
Outsource shipping, returns, and customer service
Fulfilled by Merchant (FBM)
Get faster, cheaper, and more accurate deliveries
Advertise
Reach more customers in the Amazon store and beyond
Sell B2B
Connect with business customers
Sell globally
Sell to Amazon customers worldwide
Find apps and service providers
Find software and service providers
Outsource your supply chain
Get end-to-end supply chain management for multiple sales channels
Not sure where to start? Take our business quiz
Review our FAQ
Resources
Learning
View all resources
Seller University
Learn how to sell with Amazon
Blog
Get ecommerce tips and insights about selling in the Amazon store
How to sell online
Get an overview for running an ecommerce business
What is dropshipping?
Find out how to outsource handling and delivery
How to sell new products
Learn how to launch and sell new products in a variety of categories
How to build an online store
Get tips for setting up an ecommerce storefront
Seller stories
Learn how sellers are finding success on Amazon
Not sure where to start? Take our business quiz
Review our FAQ

Log in
Start selling

Unlock $50K in new seller credits, bonuses, and exclusive benefits. Learn how

Start
Start selling
Learn how to sell
Get an overview of how to sell on Amazon
Register as a seller
Review steps for creating a seller account
List products
Find out how to match or create listings
Price products
Understand how to set competitive prices
Fulfill customer orders
Decide on a fulfillment method
Get over $50K in new seller incentives
Start selling and save with credits, bonuses, and exclusive benefits
Seller registration guide
Use our step-by-step guide to create your Amazon selling account. Find out what you need to register and get answers to common questions.
Pricing
Review fees and costs
Standard selling fees
Review selling plan and referral fees
Fulfillment by Amazon (FBA) costs
Get a breakdown of costs for this popular program
Optional costs
Understand costs for optional Amazon services
Get an estimate for a product
Preview selling fees, fulfillment costs, and revenue
Estimate revenue and fulfillment costs
Calculate fees, costs, and revenue for a product based on fulfillment method.
Brands
Build and protect your brand
Enroll in Brand Registry
Unlock a suite of brand-building tools and protection benefits
Create engaging listings
Add A+ Content to your listings to increase sales
Get product reviews
Get high-quality reviews with Amazon Vine
Unlock brand analytics
Get actionable performance data with Brand Analytics
Create a Brand Store
Create a dedicated storefront to showcase your brand
Authenticate products
Ensure customers receive authentic products with Transparency
Guide to growing your brand on Amazon
Learn how to differentiate your brand and build customer loyalty
Services
Programs to help you grow
View more services
Fulfillment by Amazon (FBA)
Outsource shipping, returns, and customer service
Fulfilled by Merchant (FBM)
Get faster, cheaper, and more accurate deliveries
Advertise
Reach more customers in the Amazon store and beyond
Sell B2B
Connect with business customers
Sell globally
Sell to Amazon customers worldwide
Find apps and service providers
Find software and service providers
Outsource your supply chain
Get end-to-end supply chain management for multiple sales channels
Resources
Learning
View all resources
Seller University
Learn how to sell with Amazon
Blog
Get ecommerce tips and insights about selling in the Amazon store
How to sell online
Get an overview for running an ecommerce business
What is dropshipping?
Find out how to outsource handling and delivery
How to sell new products
Learn how to launch and sell new products in a variety of categories
How to build an online store
Get tips for setting up an ecommerce storefront
Seller stories
Learn how sellers are finding success on Amazon
- Select your preferred language
  English - US
  Español - US
  中文 - CN
- Log in
- Start selling

Quick links:
Selling on Amazon
Fulfillment by Amazon
Start selling

Question 1 of 3

Where is your business based?

In the US

Outside the US

Question 2 of 3

What kind of products do you plan to sell?

Products branded by my business

Non-branded generic products that I manufacture

Branded or generic products that I’ve purchased and want to resell

Products branded by my business

Non-branded generic products that I manufacture

Branded or generic products that I’ve purchased and want to resell

Back

Question 3 of 3

Do you currently sell products online?

No, I don’t currently sell online

I sell on my own direct-to-consumer (DTC) website, but not on other channels

I sell on non-Amazon channels (eBay, Etsy, or Walmart), with or without a DTC website

No, I don’t currently sell online

I sell on my own direct-to-consumer (DTC) website, but not on other channels

I sell on non-Amazon channels (eBay, Etsy, or Walmart), with or without a DTC website

No, I don’t currently sell online

I sell on my own direct-to-consumer (DTC) website, but not on other channels

I sell on non-Amazon channels (eBay, Etsy, or Walmart), with or without a DTC website

No, I don’t currently sell online

I sell on my own direct-to-consumer (DTC) website, but not on other channels

I sell on non-Amazon channels (eBay, Etsy, or Walmart), with or without a DTC website

No, I don’t currently sell online

I sell on my own direct-to-consumer (DTC) website, but not on other channels

I sell on non-Amazon channels (eBay, Etsy, or Walmart), with or without a DTC website

No, I don’t currently sell online

I sell on my own direct-to-consumer (DTC) website, but not on other channels

I sell on non-Amazon channels (eBay, Etsy, or Walmart), with or without a DTC website

Back

Explore selling on Amazon around the world

Australia
Belgium
Brazil
Canada
China
France
Germany
India
Ireland
Italy
Japan
Korea
Mexico
Netherlands
Poland
Saudi Arabia
Singapore
South Africa
Spain
Sweden
Taiwan
Thailand
Turkey
United Arab Emirates
United Kingdom
United States
Vietnam

Amazon operates stores worldwide, allowing you to grow your business internationally regardless of where you’re located.

Sell with Amazon
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Select your preferred language

English - US
Español - US
中文 - CN

Select your preferred language

Start selling

Seller registration guide

Review fees and costs

Estimate revenue and fulfillment costs

Build and protect your brand

Guide to growing your brand on Amazon

Programs to help you grow

Outsource your supply chain

Learning

Seller stories

Start

Start selling

Seller registration guide

Pricing

Review fees and costs

Estimate revenue and fulfillment costs

Brands

Build and protect your brand

Guide to growing your brand on Amazon

Services

Programs to help you grow

Outsource your supply chain

Resources

Learning

Seller stories

Select your preferred language

Where is your business based?

What kind of products do you plan to sell?

Do you currently sell products online?

Select your preferred language