New Seller Incentives: New sellers who enroll a brand in Amazon Brand Registry get a $200 credit for Amazon Vine. See all incentives.
Amazon Vine
Drive business growth with authentic customer reviews
Boost sales an average of 30%,1 improve discoverability, and gain valuable insights by launching new products with up to 30 high-quality reviews. Try Vine today and enroll up to two products for free.
Get the Vine seller guide and other insights to help maximize your success.
What is Vine?
Amazon Vine is a program that helps you collect high-quality reviews for your products—even before launch—so shoppers can make informed purchasing decisions.
After enrolling in Vine, we connect your products to a trusted network of reviewers we’ve invited to serve as Vine Voices. These reviewers have purchase history and deep expertise in your category. They try out your product free of charge, then share their honest, unbiased opinions in a review.
After enrolling in Vine, we connect your products to a trusted network of reviewers we’ve invited to serve as Vine Voices. These reviewers have purchase history and deep expertise in your category. They try out your product free of charge, then share their honest, unbiased opinions in a review.
Who can use Vine?
To participate in Vine, you need a Professional selling account and a Brand Representative or Reseller role assigned to a brand enrolled in Amazon Brand Registry, or have generic products in your catalog. You also need eligible Fulfillment by Amazon (FBA) offers.
Why Amazon Vine?
Build trust early to boost sales
Provide the social proof shoppers seek with authentic reviews available as soon as your product launches.
Improve discoverability
Increase awareness and conversion with in-depth, authentic reviews that help shoppers discover your products.
Gain valuable product insights
Gauge customer sentiment and uncover valuable insights for improving your products and growing your business.
How Vine works
Step 1.
Log in to Seller Central