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Guide

Seller Central user guide for Amazon Multichannel Fulfillment

Best practices for Seller Central, with step-by-step instructions.

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Introduction

Seller Central is Amazon’s merchant dashboard, built for sellers like you. From creating an order to order support, this step-by-step guide will walk you through Seller Central for Amazon Multichannel Fulfillment (MCF).

You will learn how to use Seller Central for:

  • Order creation
  • Order details and tracking
  • Unbranded packaging
  • Inventory
  • Returns
  • Reports
  • Support

Using Seller Central to create an order

You can create an order with quick order creation or bulk order creation.

For individual fulfillment orders or small batch orders, you can create one at a time with the quick order creation tool. This option is great if you are interested in testing MCF or have low order volume.

With bulk order creation, you can create multiple fulfillment orders at once; it’s the best option if you have recurring orders, subscriptions, or if you have high order volume and aren’t able to integrate MCF into your ecommerce channel.

Quick order creation in Seller Central

There are two ways to easily begin quick order creation. To navigate to the “MCF Order Creation” page:

Navigate to the “MCF Order Creation” page:

  1. Select the “Orders” drop-down from the top navigation.
  2. Choose the “Create MCF Order” option in the drop-down.

Or:

  1. Select the “Inventory” drop-down from the top navigation.
  2. Choose the products you want to create an order for, and from the top menu choose “Create Fulfillment Order.”
  3. Provide your customer’s shipping address, items to fulfill, and a shipping speed selection.
      Screenshot of order creation page in Amazon's Seller Central

      A. Customer contact information: The customer will receive a link to Swiship to track their order if the email is added.
      B. Toggle features: Decide if you want to use unbranded packing or Block Amazon Logistics (more on this in the section below).
      C. Packing slip comments: Customize the text for the packing slip located inside the shipment.
      D. Create a Bulk Order: Create a bulk order by clicking here.
      E. Select shipping speed: Choose from two shipping speeds, Standard or Expedited, after you enter the required customer information.
      F. Shipping Details Estimates: See an estimation of your total fees and your estimated shipping and delivery dates.

      What is the Block Amazon Logistics feature in Seller Central?

      MCF uses a variety of carriers, including Amazon Logistics, to deliver products to shoppers. However, some ecommerce channels do not always allow orders to be delivered by Amazon Logistics. In these cases, MCF has added the option for merchants to block Amazon Logistics as a shipping carrier, which enables delivery through other carriers.

      Please note: blocking Amazon Logistics at either the account or the order level will result in a 5% surcharge, which is calculated after adding any applicable lithium battery surcharge and/or peak holiday fees.

      Bulk order creation in Seller Central

      To access the “MCF Bulk Order Creation” page:

      1. Go to the “MCF Order Creation” page.
      2. Click the “Create bulk orders” button on the top right corner of the page.
      3. Download the bulk order creation template, and follow the instructions to easily populate the file to submit multiple orders.
      4. Upload the template when done.
      screenshot of the bulk order screen in Amazon's Seller Central

      You can also use integrations to create an order. Use a prebuilt integration to connect your sales channels to MCF and automate your order entry. This option doesn’t require coding and easily links to popular ecommerce applications, like Shopify.

      You can also create your own custom API by referencing the developer documentation.

      If you’re unsure which integration you should use for your business, try out the MCF Integration Selection Tool. This tool is designed to help you identify which MCF integrations could provide the best fit for your business.

      Order details and tracking in Seller Central

      Once you have placed an order, you can view all of your orders on the “Manage Orders” page.

      1. From the top navigation of Seller Central, select the “Orders” drop-down.
      2. Select the “Manage Orders” option.
      3. Enter the order ID in the search bar to locate your order.

      If you click on an order, you can see the specific “Order Details” page. On this page, you can check your order’s shipping details and whether it has been shipped. You can also see the tracking number associated with the shipment. This page will also have a link to the Swiship tracking website, which gives tracking information for all carriers, and can be searched using the tracking number provided.

      Screenshot of order details/manage order screen in Seller Central

      A. Use the “Shipments” tab to view tracking details and the Swiship link.
      B. Use the “Returns” tab to place any returns for the order.
      C. See the status of each item here.

      Unbranded packaging with Seller Central

      Your orders are automatically shipped in unbranded packaging at no additional cost to you. As part of Seller Central management services, you are automatically enrolled in unbranded packaging with no action needed from you.

      There are three steps in the unbranded packaging process:

      1. Inbound shipment creation: Send your inventory to Amazon fulfillment centers using the standard inbound process you follow. MCF will automatically place your inventory in the Amazon network for unbranded packaging fulfillment.
      2. Inventory visibility: Check the amount of inventory available to be fulfilled with unbranded packaging in your Seller Central account.
      3. Order routing: MCF orders will be prioritized for shipment in unbranded packaging when inventory is available for unbranded packaging. When placing an MCF order, if you would like Amazon to fulfill orders using only unbranded packaging, select the option “only ship with blank boxes” in step two, titled “add items.” This allows orders to be placed with items that are eligible for unbranded packaging.

      Note that MCF’s unbranded packaging feature does not include items that exceed 56 inches for the longest side or are heavier than 49.9 lb.

      Stay in the loop on Amazon Supply Chain Services

      Seller Central inventory

      Check your inventory levels by using the “Manage FBA Inventory” page. This page shows your total inventory for orders placed on Amazon and other sales channels.

      1. From the top navigation of Seller Central, select the “Inventory” drop-down.
      2. Select the “Manage FBA Inventory” option.

      If you are an Amazon seller, you can use your FBA inventory to fulfill your MCF orders and check which items are fulfillable.

      The inventory categorized as “Available” is ready to ship, while inventory marked as “Inbound” is fulfillable, but shipping will be delayed, since it’s en route to a fulfillment center. Roll your mouse over one of the inventory numbers to view a breakdown of the products and their inventory status.

      screenshot of inventory management page within Seller Central

      A. Click on the inventory numbers in each column to get a breakdown of units ready to ship (Available) and units en route to a fulfillment center (Inbound).
      B. Create an MCF order directly from this page using the “Edit” drop-down and selecting “Create fulfillment order”.

      Managing returns in Seller Central

      If you would like to initiate a return, you’ll first need to determine whether you would like the customer to ship the return back to Amazon, in which case the item can be incorporated back into your Amazon inventory.

      You are responsible for shipping the returned item back to the Amazon fulfillment center and for refunding the customer.

      You can create a return by following the steps below or by using an API.

      To initiate a return to Amazon:

      1. Navigate to the “Orders” screen in Seller Central and open up the order details for your customer’s order.
      2. Click on the “Create Customer Return” tab.
      3. Select the return quantity for the item(s) your customer wants to return.
      4. Indicate the return reason for the item(s).
      5. The Return Merchandise Authorization (RMA) form will be generated. The RMA contains these two sections:
        1. The Return Mailing Label is a label that contains the address of the Amazon fulfillment center that will be receiving and processing the return. Ask your customer to affix the label on their return package to return back to Amazon.
          Note: Postage is not provided on the return mailing letter. You or the customer are responsible for purchasing and producing the return label back to Amazon.
        2. The Return Authorization Slip is a form that contains a barcode and item description for the products being returned. The slip must be included inside the return package alongside the items.

      6. After initiating a return, check the “Return Status” tab within the Order Details page for details on the return. The page will indicate if the return has been received by Amazon, and what the disposition of the item is.

      Screenshot of returns page within Seller Central

      Fulfillment reports in Seller Central

      Use Seller Central fulfillment reports to gather insights about your business operations.

      1. From the top navigation of Seller Central, select the “Reports” drop-down.
      2. Select the “Fulfillment” option.

      To access the most common reports:

      Additional reports are available, like restocking inventory level reports, payment reports, and more.

      To see your historical MCF fees in the “Reports” section of Seller Central:

      1. From the top navigation of Seller Central, select the “Reports” drop-down.
      2. Select the “Payments” option, and then select “All Statements.”
      3. Download your fees for your desired time period, and in the downloaded file, filter Column L to “Non-Amazon” to see only MCF fees.

      To see fees for a specific order, click the “Payment Information” link in the Order Details page.

      Screenshot of reports portal within Seller Central

      Accessing Seller Central support

      Have questions about Seller Central management services or Seller Central inventory storage fees? Or simply need help with an order?

      Contact the support team here. You can also view our FAQs.

      If an order is not delivered and you would like a reimbursement, contact Seller Support here.

      To send a replacement product, submit another MCF fulfillment order.

      Tags:  Ecommerce,Multichannel Fulfillment,Guide,Amazon sellers

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