Project Zero
Block, remove, and prevent counterfeits
Drive counterfeits to zero with Amazon. Combine our automated protections and the power of serialization with the ability to immediately remove counterfeit listings from Amazon stores.
Why Project Zero?
With Project Zero, you can combine Amazon’s advanced anti-counterfeiting technology with the experience you have protecting your intellectual property through Brand Registry.
Remove counterfeits—immediately
Use Project Zero’s self-service tool to search for counterfeit listings and immediately remove them from the Amazon store.
Enhance automated protections
Each time you remove a counterfeit, you strengthen Brand Registry’s automated protections, which proactively block counterfeits before they impact your brand and customers.
Prevent counterfeits proactively
Combine instant counterfeit removal with serialization powered by Transparency, a program that uses unique, scannable codes to prevent counterfeit units from ever being listed or sold to customers.
“Amazon is continuously evolving its brand protections so they're always one step ahead of bad actors.”
“Project Zero has made our lives easier by giving us the power to take down infringing products ourselves. Within minutes of reporting the bad actors [listing], we would receive a notice of successful takedown.”
Join the growing number of brands in Project Zero
Did you know?
We’re constantly evolving brand protection
At Amazon, we work hard to earn customer trust, and we strictly prohibit the sale of counterfeit products. We’re continuously innovating to detect and prevent counterfeits from reaching customers. To learn about our latest innovations, view our Brand Protection Report.
Ready to get started?
Step 1
Enroll in Project Zero
When you meet all eligibility requirements, you can enroll on the Project Zero page by clicking Get started. You’ll be prompted to complete a 10-minute training. You’ll also have the option to begin enrollment for serialization through the Transparency program.
Step 2
Find and remove counterfeits
Access the self-service counterfeit removal tool by clicking Protect, then Project Zero in the Brand Registry main menu. You’ll have access to the tool for each country-based store where your brand has an active, registered trademark associated with your Brand Registry account.
If you locate a suspected counterfeit, we recommend performing a test buy to confirm the violation. Once confirmed, you can return to the tool to remove individual offers or an entire product listing.
If you locate a suspected counterfeit, we recommend performing a test buy to confirm the violation. Once confirmed, you can return to the tool to remove individual offers or an entire product listing.
Step 3
Track your removals
You can check the status of a counterfeit removal anytime by clicking Monitor, then Submission history in the Brand Registry main menu.
Note: When you remove a counterfeit from the Amazon store, a notice of complaint is sent to each seller associated with the removal.
Note: When you remove a counterfeit from the Amazon store, a notice of complaint is sent to each seller associated with the removal.
